Question 1

What is an Education chatbot?

Accepted Answer

An Education chatbot is a fully automated piece of software that has a conversation with your prospects to capture and qualify leads in your digital marketing campaigns.

Question 2

What is a conversion rate?

Accepted Answer

Your conversion rate is the percentage of visitors to your landing page that gives you their contact information or makes a purchase on the spot. For example, if 200 people visit your page per month and 100 give you their contact info, then your conversion rate for the month is 50%.

Question 3

Why does conversion rate matter?

Accepted Answer

Getting traffic to your landing pages is time and money-intensive. You either spend hours making the content required for good search rankings or spend large sums of money on Google Ads to show up at the top of the page. To maximize the ROI on these investments, you need to maximize your conversion rate as much as possible. To do this you must reduce friction in the lead generation process. One way to do this is by increasing user engagement. The vast majority of your prospects are dropping from your page because they don't like forms and they don't like reading blocks of text. Chatbots solve this engagement problem. By engaging prospects in a real conversation, they transform the lead generation process into a personalized process that gives prospects the engagement that they desire, and increases your conversion rate by 2x.

Question 4

Can I use this Education chatbot template for free?

Accepted Answer

Yes you can. Website chatbots can live on the bottom right of your website, ready to capture and qualify leads for you all day, everyday. In fact, we use a chatbot on our website ourselves and it generates 100s of leads for us per month! If you want to build a chatbot for your website, sign up for the Tars Chatbot Builder over HERE or book a free call with a Tars conversational design expert over HERE (they can help you get set up).

Question 5

What other software (e.g. CRMs, ESPs) can Education chatbots integrate with?

Accepted Answer

Using Tars’ powerful API integration feature and Zapier integration, your Tars chatbot can integrate with thousands of your favourite business management apps. If you need help setting up, or want a Tars conversational expert to design a bot for you for FREE, book a time slot with us over HERE.

Question 6

Can I edit this Education chatbot template?

Accepted Answer

If you sign up for the Tars Chatbot Builder, you can use this Education chatbot template as a base and make all the customizations your heart desires within a matter of minutes. You can sign up over HERE and check out our complete chatbot tutorial over HERE. If you need help setting up, or want a Tars conversational expert to design a bot for you for FREE, book a time slot with us over HERE.

Question 7

Do I need to know how to code to build an Education chatbot?

Accepted Answer

Contrary to common belief, you do not need to be an expert programmer to build a chatbot. In fact, using the Tars builder you don’t need to know any programming at all. We built the Tars Chatbot Builder first and foremost for the marketer with NO CODING EXPERIENCE in mind. Sign up and start creating over HERE.

Question 8

Can you build an Education chatbot for me?

Accepted Answer

We have a team of highly motivated conversational design experts whose sole aim in life is to create the most optimized chatbot for your law firm. You can book a time slot with them for free over HERE.

Question 9

I cannot find a chatbot template in your galley. Can I request it?

Accepted Answer

Why request a chatbot template when you can create a bespoke chatbot that fits your exact needs within a matter of minutes? Tars is the internet’s most intuitive chatbot creation tool. It allows you to build high-converting conversational experiences like the one above to take your law firm’s marketing to the next level. If you need help setting up, or want a Tars conversational expert to design a bot for you for FREE, book a time slot with us over HERE.

Question 10

Can I change the language of this Education chatbot template?

Accepted Answer

Yes. Education chatbot templates created in the Tars Chatbot Builder function like regular webpages. This means that they can support every single language that your browser supports.

Question 11

What is the benefit of an education chatbot?

Accepted Answer

The value proposition is simple. If you use an education chatbot, the number of information requests that you receive every month will go up by 2-3x.

Question 12

How does an chatbot get me more information requests?

Accepted Answer

When prospective students are researching which universities they visit dozens of similar looking higher education landing pages. After a point all of these webpages, and by proxy the universities they represent, start to look similar. The best higher education marketing campaigns are those which can provide a personalized experience will break through this repetitiveness and stand out from the crowd. Chatbots are a tool to achieve this excellence. The conversational nature of a chat interaction makes the lead generation process feel more personal and the end result is a 2-3x higher landing page conversion rate. Or in other words, spending less money for more leads.

Question 13

What is the average conversion rate for the education industry?

Accepted Answer

Higher education marketing is woefully broken. The average higher education marketing campaigns have an abysmal 3% conversion rate. This means that 97% of all visitors to educational programme landing pages drop before converting into information requests.

Question 14

How do I create an chatbot for my higher education marketing campaign?

Accepted Answer

Tars is the internet’s most intuitive chatbot creation tool. It allows you to build high-converting chatbots to take your higher education marketing to the next level and capture 2-3x more information requests every month. You can sign up for FREE over HERE.

If you want resources on how to go about the creation process, check out our chatbot tutorial on how you can convert a low-converting higher education landing page into a high-converting higher education chatbot. You can find it over HERE.

If you need help setting up, or want a Tars conversational expert to design a bot for you for FREE, book a time slot with us over HERE.

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