Customer experience built around outcomes
AI Agents for customer support and sales that make every conversation feel like your brand actually cares.
Chosen by 800+ global brands across industries
For years, we measured the wrong thing
How many support tickets never reached a human? The number looked good. But your customers were not getting happier. We rebuilt Tars around the question that actually matters:
Did they get what they came for?
One thread. Every channel.
No more chaos. No more switching channels. One chat thread that handles all.
Arrives
No form. No ticket number.
Recognised
Nothing to re-explain
The Agent acts
Looks it up. Changes it. Decides on its own.
Followed up
It comes back on its own
Arrives
Late. Undecided.
Answered
A real answer, not a form
The Agent qualifies
Sizes them up. Places them. Decides on its own.
Moved forward
Handed on with full context
Did the visit serve its purpose?
The only outcome either journey is judged on!
Two front doors. One memory behind them.
No matter which door your customers walk through, they leave with what they need.
Support that feels like someone remembered
Your customers have history with your brand. Tars keeps it. AI Agents that handle high-volume support with full context across every channel, so every interaction feels like it picked up where the last one ended.
Turn interest into a relationship before it goes cold
Someone lands on your site at 2 am with a question. Tars qualifies them, answers them, and moves them forward before they close the tab. AI Agents that capture and convert 24/7 without you having to be there.
Built for teams that want to improve
Build, test, deploy, analyze, improve - a closed loop where every conversation makes the next agent better.
Configure your AI Agent
Configure your AI Agent with what it knows, how it behaves, when it escalates, and what it can do through base prompting. Connect your knowledge base with retrieval quality you can actually measure before anyone sees it. Wire up tools: 1,000+, or custom-create your own.
Validate before anyone sees it
Don't guess whether it works. Generate synthetic conversation datasets against your knowledge base. Run simulated multi-turn conversations with real personas, real goals, real edge cases. Score every response with LLM-judge evaluators. Validate those evaluators against human annotation before you trust a single number they produce.
One deployment, every channel
One deployment across every channel your customer uses: Web, WhatsApp, Email. The conversation carries across all of them; channel is just metadata on the message, the thread never breaks. Validate changes in staging before they reach customers. When you go live, tool failures retry automatically and conversations survive deploys.
Know exactly what went wrong
Not deflection rate. Topic clusters. Sentiment. AI-CX quality scores. What the agent got wrong this week and why. Recommendations that link directly back to the config that caused the failure. The loop closes: every insight feeds the next build.
Every failure sharpens the Agent
Every conversation that falls short becomes a test case. Human annotators review the failures, label what good looks like, and those labels sharpen the evaluators. The Agent running today is not the one that went live last month. Every cycle starts back at Build, from a higher floor.
Believe what you can measure
Real results, real customers, real stories
“We're saving an average of 4,000+ calls a month.”Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.Lindsey Roark MayesEx-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.Levi EastwoodMarketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.Aaron RittmasterFounder
“Very responsive and supportive Team”I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.Keisha CameronProduct Manager
“Easy for cooperation and open to agreement.”One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.Milica PetrovicCustomer Care Project Associate
“Great service”The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.Nigel GoslingHealth Coach
“Best in class for lead generation”TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.Leonardo WolffFounder
“Very professional and cooperative”Building an automated chat that our customers actually used and reduced calls amount.Maryam AlhaddadCustomer Journey Designer
“Flexibility and good service”Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.Lucas Von LachmannProcess Manager
“I like the product.”Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.Pierre RattiniDirector of Marketing
“Deserved The title of the Best Chatbot of the Year”If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.MJ FelixChairman
“Advanced integration, easy to use, and very customizable.”This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.Rachel RowlingChief Operating Officer
“The chatbot implementation has exceeded expectations!”The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.Victor PereiraCustomer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.Lindsey Roark MayesEx-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.Levi EastwoodMarketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.Aaron RittmasterFounder
“Very responsive and supportive Team”I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.Keisha CameronProduct Manager
“Easy for cooperation and open to agreement.”One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.Milica PetrovicCustomer Care Project Associate
We'll never let you lose sleep over privacy and security concerns
At Tars, we take privacy and security very seriously. We are compliant with SOC 2, GDPR, ISO, and HIPAA.
