When you think of cutting edge marketing campaigns, local government is certainly not the first industry that comes to mind.
But that might be about to change!
There are a handful of creators around the world working to improve the way governments convey their message to citizens, and we were lucky enough to speak with one such innovator.
Collin Rainey worked with the Indiana State Government to revamp the way they communicate with small business owners in the state. In the process, he helped them save over $200,000!
Here’s his full story👇
Arnav is the Director of Content Marketing at Tars. He spends most days building bots, writing about conversational design and scrolling through Giphy’s trending section looking for the gifs that go into the Tars Newsletter.