Insurance Industry

Make insurance easy to buy and simple to manage

Tars AI Agents help automate the conversations that matter most in insurance. From first notice of loss and coverage verification to renewals and policy changes. They understand policy language, follow underwriting rules, and stay compliant across every digital channel your policyholders use.

Chosen by 800+ global brands across industries

Intelligent automation designed for insurance operations and policyholder retention

Customer Support

Improve claims satisfaction while controlling loss adjustment expenses

Capture complete FNOL details before adjusters get involved

  • Deploy AI Agents across channels, that collect essential claim information the moment a loss occurs.

  • Date and time of incident, parties involved, injury descriptions, property damage details, police report numbers, and witness statements.

  • Integrate it with your claims management platform so the Agent validates coverage against policy terms in real-time and creates the claim file automatically.

  • Adjusters receive complete, structured information from day one instead of spending hours on follow-up calls to gather basic facts.

Answer policy questions instantly instead of forcing callbacks

  • Train AI Agents on your policy forms, endorsements, and coverage language so they can explain what's covered without routing to customer service.

  • The difference between actual cash value and replacement cost. Connect your policy administration system so Agents access current coverage details, effective dates, and endorsement history.

  • Policyholders get clarity immediately through chat, and your service team handles only the complex interpretation questions that require human expertise.

Identify coverage gaps during service interactions

  • Analyze policyholder conversations to surface underinsured risks or missing protection. Flag homeowners without flood or earthquake coverage in high-risk zip codes.

  • Identify business owners carrying only general liability without cyber or employment practices liability. Detect personal auto policies that should include rideshare endorsements based on conversation context.

  • Route these insights to the assigned agent or CSR with specific product recommendations.

Reduce policy lapse rates through proactive renewal engagement

  • Reach out to policyholders 60, 30, and 15 days before renewal via text, email, or WhatsApp. Agents explain any premium changes, confirm coverage is still appropriate, and offer to schedule a policy review with their agent.

  • Address billing questions or payment method updates immediately instead of waiting for policyholders to call during business hours.

  • Connect with your billing system to process payments, set up autopay, or arrange installment plans. Policies that lapse due to communication gaps or minor payment friction hurt your retention metrics.

Customer Acquisition

Reduce distribution costs while improving quote quality

Screen prospects against underwriting appetite before quoting resources

  • Configure Agents that assess whether prospects fit your risk appetite and capacity.

  • Screen for prior loss history, coverage limits outside your comfort zone, business operations in declined classes, or drivers with serious violations.

  • Collect enough information to determine insurability and generate preliminary premium indications for qualified risks. Integrate with your rating engine and underwriting workbench so Agents pull guidelines in real-time.

Deliver instant quotes for preferred risks through digital channels

  • Integrate Agents with your comparative rater or policy administration system to provide real-time premiums for personal auto, homeowners, renters, and small commercial risks.

  • Walk prospects through coverage decisions and show how liability limits, deductibles, and optional coverages affect premium. Bind policies immediately for risks that pass automated underwriting rules.

  • Deploy across your website, WhatsApp, and diverse landing pages so prospects get quotes within minutes instead of waiting for agent callbacks or navigating lengthy application forms.

Explain coverage in plain language that builds trust

  • Most insurance buyers don't understand what they're purchasing, which leads to disputes at claim time and poor retention.

  • Agents explain why actual cash value costs less but may leave them underinsured after a total loss. Why higher deductibles make sense for infrequent claimants but hurt if they file multiple claims per year.

  • How umbrella liability protects personal assets beyond underlying auto and home limits. Prospects who understand their coverage make faster buying decisions, file fewer coverage disputes, and stay with you longer because they trust you educated them properly.

Capture structured application data that feeds directly into your systems

  • Stop re-entering information from emails, voicemails, and paper applications into your agency management system.

  • Agents collect driver information, VINs, property details, construction type, protection class, business revenue, payroll, and loss history in formats that map directly to your application workflows.

  • Integrate with Applied Epic, Vertafore, or your proprietary AMS so data flows automatically from conversation to quote to bind. Every submission is complete and accurate, reducing errors that delay quotes or cause coverage gaps.

Believe what you can measure

SecureNow used AI to automate customer support.

Read more

American Express automated 49.3% of conversations using Tars AI Agents.

Read more

VM Group automated 45% of support requests.

Read more

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Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Connect with tools where your data lies

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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