Tars Blog

Thoughts and Opinions about Conversational Interface

Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


floating menu being used to insert fire emoji twice into aconversational flow

[Tars Product Update] Floating Menu

by Arnav Patel • December 7, 2018

As you might know from our previous newsletters, the Tars team uses Slack for internal communication, and we love it! It is fun, versatile and most importantly it is quick. We love it so much in fact that this week, we decided to take inspiration from our favourite messaging platform.  The floating menu is an […]


[Tars Product Update] Cleaner UI : Collapsible Menu and Dynamic Snackbar

by Arnav Patel • November 27, 2018

At Tars, we strive to create the best UI possible in all of our software. For bot creators, this means a builder that makes it easy and intuitive to create chatbots, and for bot users it means providing a smooth and efficient experience that maximises usability. Today we are launching two significant updates in this […]


google_a*s

[Tars Product Update] Google Ads Conversion Tracking

by Arnav Patel • November 16, 2018

The value of PPC chatbots is simple: a higher conversion rate on your Ad campaigns. But how much higher? Lead attribution in ad campaigns is a key part of assessing how much value you are getting on your adspend, and optimizing your campaign to maximize this value. This is why we work tirelessly to build […]


[Tars Product Update] – Book More Meetings with Calendar UI in Tars Chatbots

by Arnav Patel • November 8, 2018

At Tars, we are building the future of lead generation software. Our approach involves building a user interface that makes the lead capture process as engaging as possible for prospects to complete. Part of this means recognising that not all leads look the same. Most of our customers for example, capture emails and follow-up with […]


[Tars Product Update] – Add Emojis in your Chatbots

by Ish Jindal • October 31, 2018

At Tars, we are firm believers in the use of non-text elements in messaging flows. Gifs, videos  and images make conversations a more engaging experience and improve user experience. For this reason, we are making it easier for bot creators to integrate a key type of non-text elements in their conversational flows. The Tars builder […]