Tars Blog

The Future of CRO will be Blogged

Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


[Product Update] Image Uploader

by Arnav Patel • January 17, 2019

In the modern age of messaging, images and gifs have become as important a part of communication as text. We share photos of our food, kids, dogs and use gifs to react to the silly messages our friends send in an overly-dramatic way. We feel that bot conversations should be no different. At the core […]


Reduce PPC Spend in 2019 While Still Driving Exceptional Results

by Nicole Mears • January 15, 2019

Hearing the words “we need to reduce ad spend” from your boss or client is never a great start to a conversation. A million questions run through your head. Why is my boss/client unhappy with performance? Why now? Will performance nosedive? What did I do wrong? Am I going to get fired? Ahhh, why me? […]


[Product Update] Geolocation Autosuggest UI

by Arnav Patel • January 10, 2019

Another week rolls by and our commitment to building the most frictionless lead generation experience continues. This week, we decided to tackle one of the hairiest types of lead info on the internet: Location Data. Specifically, we are releasing the Geolocation AutoSuggest UI to make it as easy as possible for prospects to share location […]


Why We Created the (Unofficial) Unsplash Chatbot

by Ish Jindal • January 7, 2019

Last week our tech team created a simple chatbot using the Unsplash API. The functionality is pretty simple. A user gives the bot a search query and in response the bot sends Unsplash’s top 3 free stock images associated with that term (You can try out the bot over HERE): The bot was created half […]


wall of PPC buzzwords from SMX

9 PPC Marketing Trends to Look Out For in 2019

by Ish Jindal • January 1, 2019

We’ve made it around the Sun again and a lot has happened in that time. There was a trade war, France won the world cup, we saw a royal wedding, and Youtube released its most hated Rewind yet. But lost in the buzz was perhaps the most significant event of the century. At Tars we […]