Tars Blog
Thoughts and Opinions about Conversational Interface
Conversations will save your PPC Conversion Rate
Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]
[Tars Product Update] Floating Menu
As you might know from our previous newsletters, the Tars team uses Slack for internal communication, and we love it! It is fun, versatile and most importantly it is quick. We love it so much in fact that this week, we decided to take inspiration from our favourite messaging platform. The floating menu is an […]
[Tars Product Update] Cleaner UI : Collapsible Menu and Dynamic Snackbar
At Tars, we strive to create the best UI possible in all of our software. For bot creators, this means a builder that makes it easy and intuitive to create chatbots, and for bot users it means providing a smooth and efficient experience that maximises usability. Today we are launching two significant updates in this […]
[Tars Product Update] Google Ads Conversion Tracking
The value of PPC chatbots is simple: a higher conversion rate on your Ad campaigns. But how much higher? Lead attribution in ad campaigns is a key part of assessing how much value you are getting on your adspend, and optimizing your campaign to maximize this value. This is why we work tirelessly to build […]
[Tars Product Update] – Book More Meetings with Calendar UI in Tars Chatbots
At Tars, we are building the future of lead generation software. Our approach involves building a user interface that makes the lead capture process as engaging as possible for prospects to complete. Part of this means recognising that not all leads look the same. Most of our customers for example, capture emails and follow-up with […]
[Tars Product Update] – Add Emojis in your Chatbots
At Tars, we are firm believers in the use of non-text elements in messaging flows. Gifs, videos and images make conversations a more engaging experience and improve user experience. For this reason, we are making it easier for bot creators to integrate a key type of non-text elements in their conversational flows. The Tars builder […]