Tars Blog

Thoughts and Opinions about Conversational Interface

Conversational Landing Pages Helped HCAH Reduce its Cost per Lead by 50%

by Arnav Patel • September 12, 2018

Healthcare at Home (HCAH) used a Conversational Landing Page reduce their CPL by 50% and increase lead conversion rates by 2x.  About HCAH As its name suggests HealthCare at HOME (HCAH), is a leading Indian health services provider. The organization is backed by the Burman family, who also promote Dabur, and the founders of HAH UK. HCAH has […]


Conversational Landing Pages will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen on TV, so it must be trustworthy. You click on it and the landing page is exactly what you’d expect. […]


Lead Quality is King: How conversations can make your sales process faster

by Arnav Patel • August 16, 2018

When discussing lead generation, it is easy to fixate on conversion rate as the only metric worthy of attention. An equally important, but less popular metric is lead quality. Even if you somehow manage to wrangle a high conversion rate out of your current lead magnet, poor quality leads will make your business suffer. Acquiring […]


FastCashStrips doubled their conversion rate using a Chatbot

by Arnav Patel • August 3, 2018

Fast Cash Strips is a US-based business which buys excess glucose testing strips from diabetes patients. The company used a chatbot to double their conversion rate. Here’s how they did it. How does FCS work? Visitors to the FCS webpage can appraise their extra testing strips on the site, ship them and get paid immediately. […]


Your Chatbot needs a better home : It’s your Website

by Arnav Patel • July 27, 2018

Most of the discussion surrounding chatbots today focuses on use of bots in messaging apps like Facebook Messenger, Kik, Slack and Telegram. While such a discussion is necessary, it severely neglects the chatbot platform which has perhaps the greatest potential of them all : websites. On the surface, a web-based chatbot does not seem like it would […]