Tars Blog

The Future of CRO will be Blogged

Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender

by Arnav Patel • March 21, 2019

If you are a small business lender who uses Google Ads for lead generation, conversational landing pages are a great way to increase your conversion rate, drop the cost per lead and maximize ROI on your ad spend. Of course, like with any other technology, seeing any of these benefits is wholly contingent on your […]


Why Small Business Lenders Should Use a Conversational Landing Page

by Arnav Patel • March 21, 2019

If you’ve ever run a business yourself, you will know that it is near impossible for a business to get off the ground without some form of financing. Yet the process for securing this funding is a practical hellscape. It usually entails filling out heaps of forms, submitting a very specific set of equally boring […]


[Product Update] Track Chatbot Performance Over Time Using Timeline Graph

by Arnav Patel • March 19, 2019

The timeline graph feature is the latest addition to the data analytics section of the TARS. We envision this as a versatile tool that allows bot creators to track how their chatbot is performing over time and use its insights to supercharge the bot testing and optimization process. Check out our updated Data Analytics video […]


[Designing Conversations #1] How to Make a Conversational Landing Page for a Personal Injury Law Firm

by Arnav Patel • March 12, 2019

As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition […]


[Webinar] How To Make Post-Click Experience Engaging With Conversational Landing Pages

by Arnav Patel • March 7, 2019

Conversion rates throughout the digital marketing world are at an all-time low. As attention spans become shorter and prospects get desensitized from conventional marketing channels, marketers face an uphill battle while generating leads through digital channels. To get around this problem we propose a simple, but radical solution. Make your landing pages more conversational. Conversational […]