Tars Blog

Thoughts and Opinions about Conversational Interface

Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


[Tars Product Update] – Book More Meetings with Calendar UI in Tars Chatbots

by Arnav Patel • November 8, 2018

At Tars, we are building the future of lead generation software. Our approach involves building a user interface that makes the lead capture process as engaging as possible for prospects to complete. Part of this means recognising that not all leads look the same. Most of our customers for example, capture emails and follow-up with […]


[Tars Product Update] – Add Emojis in your Chatbots

by Ish Jindal • October 31, 2018

At Tars, we are firm believers in the use of non-text elements in messaging flows. Gifs, videos  and images make conversations a more engaging experience and improve user experience. For this reason, we are making it easier for bot creators to integrate a key type of non-text elements in their conversational flows. The Tars builder […]


5 Things We Learned at SMX East

by Ish Jindal • October 26, 2018

Last Friday I did something that I don’t normally do. Instead of getting my usual morning cup of coffee and heading into work later than I ought to, I caught the airport shuttle bus down the street, waded through Bangalore’s awful rush hour traffic (believe me when I say that it is BAD), made it […]


Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust

by Arnav Patel • October 22, 2018

To get a LASIK eye surgery, you need to clear your day, wade through traffic, and squeeze your car into the ridiculously small parking spaces at your doctor’s office. After completing this vital step, your doctor will conduct a pre-op assessment which involves testing for vision, corneal thickness and pupil size. If you pass, your […]


[Product Update] – No User Input

by Arnav Patel • October 17, 2018

One of the many things we pride ourselves on at TARS, is the customizability of our Input UIs. Unlike with other platforms, end users who interact with a TARS chatbot can find themselves using anything from a star-rating keyboard: To a date scroller: To a location input: Our latest UI however, is perhaps the most […]