Tars Blog
The Future of CRO will be Blogged
Conversations will save your PPC Conversion Rate
Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]
[Landing Page Teardown] How Co-working Spaces can Increase their Conversion Rate by 155%
At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service. The one place that we feel the co-working industry as a whole could improve, however, is in […]
[Landing Page Teardown] Personal Injury Lawyer Google Ads Landing Page
One of the best parts about making these landing page teardowns is that I encounter industries which I previously never knew existed. This week, for example, I took a look at the landing pages of Personal Injury Lawyers. Personal Injury Lawyers are the people you call if you’ve been in a car accident and you […]
[Case Study] LawRato Increased its Conversion Rate by 80% Using a Chatbot
If you are faced with a legal issue, what is the first thing you do to find a solution? For most people the answer is a quick Google Search. But then what? Each page you open from the search results contains highly technical legal terms that you don’t understand and after reading, re-reading and refreshing […]
[Landing Page Teardown] LASIK Eye Surgery PPC Landing Pages
Regardless of what role they have on the team, pretty much everyone at Tars examines, critiques and rebuilds 5-10 client landing pages per day. Our process for doing so usually involves a lot of back and forth on Slack where we share Loom videos of ourselves talking through the critiques of the client’s landing page […]
[Product Update] Image Uploader
In the modern age of messaging, images and gifs have become as important a part of communication as text. We share photos of our food, kids, dogs and use gifs to react to the silly messages our friends send in an overly-dramatic way. We feel that bot conversations should be no different. At the core […]