Tars Blog

The Future of CRO will be Blogged

Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


We Created A New Logo. Here’s How We Did It

by vinit • May 24, 2019

Today I am going to tell you a story of how we created our new logo. Ok so, we had been been thinking of updating our dingy, old logo for a long time, but just couldn’t get around to it because… well… it turns out running a startup is time-consuming. That changed a few weeks […]


[Designing Conversations] How to Make a Chatbot for a Real Estate Marketing Campaign

by Arnav Patel • May 19, 2019

Chatbots are more engaging than form and phone-based lead capture and it gives prospects the feeling of instant response they desire in real estate marketing Of course, building a chatbot requires a skill set that is unprecedented in real estate marketing. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to […]


Why Real Estate Marketers Should Use Chatbots In Their Marketing Campaigns

by Arnav Patel • May 19, 2019

Whether you are a real estate agent or a real estate developer, you know that lead generation in your industry is difficult. Either you have to play the long game, developing deep word-of-mouth referral networks and SEO authority over years or you pay through your nose for visibility on platforms like Zillow, Trulia, and even […]


[Product Update] Manage Your Data Like a Boss Using the TARS Zapier Integration

by Arnav Patel • May 17, 2019

In the world of online marketing, lead capture is only the first stage of a much longer journey. Equally important, is the process of nurturing leads until they convert into paying customers. The key to achieving this is efficient data management. This is why we are excited to announce our brand new Zapier integration, which […]


[Product Update] Customizing Your Bot Widget With Advanced Widget Options

by Arnav Patel • May 10, 2019

In a world where attention spans are at an all-time low, and even the best landing pages are little more than glorified online brochures, the widget offers the promise of instant response. Of course, as is the case with any web design staple, everyone’s widget requirements are not the same. Some companies want the widget […]