Whether it’s your car, house, health or even in some cases your life, insurance has become an absolute necessity to be a functioning member of society. Given its importance, the application process for insurance can be an highly-stressful and grueling for most people.
From the insurance company’s perspective, the end result of this high friction process is inefficiency and wasted money. As the importance of digital ads in insurance marketing has grown, insurance companies have found it increasingly difficult to convert prospects after they click on an ad.
Within this context, conversational landing pages can provide a guided buyer experience that can reduce the trepidation of prospects and convert them into leads at rates that are 2-3x higher than the average insurance lead generation form.
How it works?
Create a conversation workflow
Signup and create the chatbot flow from scratch using our workflow builder or use a pre-built template.
Chatbot as post-click landing page
Each chatbot conversation lives on its own link, like a typical landing page. Use this chatbot link as your ad campaign destination.
View, download and integrate
Check the leads collected right in your dashboard, download it in an excel sheet or send it to your preferred CRM and marketing apps.
Don't have time to build a chatbot? Use a template!
How to customize your insurance chatbot?
Customer success stories
After implementing TARS, one of the Auto clients we work with has reduced the time it takes to field questions over 60%, and more importantly, their sales conversions have doubled. Overall, the benefits of using TARS has been a great amount of time and money saved by automating processes and in turn, increasing sales and the bottom line.
Mark IdzikFounder, Triproweb.com
Tars has been great for helping me take a conversational approach to my mortgage lead generation. Using a full 1003 or generic landing page for lead generation can’t compare to having a conversation with a prospective homebuyer on their mortgage needs 24/7. The platform is extremely powerful as well as flexible, so you can create any type of chatbot you can dream of and if you are stuck in the planning stage their done for you templates give you a great jumping-off point. The “Designing Conversations” blog helps break down how to create a chatbot for your industry and gives you best practices in a very time-efficient format.
Jacob DeraufBranch Marketing Director and Mortgage Loan Officer
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