Mortgage marketing in 2019 is hard. You pour time, effort and money into meticulously planned lead generation campaigns only to find that most of the website visitors drop off before giving you their contact info.
At the root of this problem is the lead capture form.
Lead capture forms are clunky, slow, unengaging and downright boring. No one likes filling them out, and they are killing your marketing efforts.
This is where chatbots come into picture.
Chatbots transform the mundane form-filling process into a personalized consultation with a virtual loan officer. The best part is that they are completely automated, so you can kick back and relax as the chatbot does the hard work of bringing people into your funnel.
How it works?
Create a conversation workflow
Signup and create the chatbot flow from scratch using our workflow builder or use a pre-built template.
Chatbot as post-click landing page
Each chatbot conversation lives on its own link, like a typical landing page. Use this chatbot link as your ad campaign destination.
View, download and integrate
Check the leads collected right in your dashboard, download it in an excel sheet or send it to your preferred CRM and marketing apps.
Don't have time to build a chatbot? Use a template!
Why LOs should use chatbots in their marketing campaigns?
How chatbots can help close mortgage leads faster?
Customer success stories
After implementing TARS, one of the Auto clients we work with has reduced the time it takes to field questions over 60%, and more importantly, their sales conversions have doubled. Overall, the benefits of using TARS has been a great amount of time and money saved by automating processes and in turn, increasing sales and the bottom line.
Tars has been great for helping me take a conversational approach to my mortgage lead generation. Using a full 1003 or generic landing page for lead generation can’t compare to having a conversation with a prospective homebuyer on their mortgage needs 24/7. The platform is extremely powerful as well as flexible, so you can create any type of chatbot you can dream of and if you are stuck in the planning stage their done for you templates give you a great jumping-off point. The “Designing Conversations” blog helps break down how to create a chatbot for your industry and gives you best practices in a very time-efficient format.
Jacob DeraufBranch Marketing Director and Mortgage Loan Officer
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