We’ve been in the conversational tech game since 2016, and as far back as we can remember, everyone in the industry (including us) has been counting down the days till WhatsApp releases a business platform.
Well, it’s finally here and we are excited!
WhatsApp’s foray into the chatbot game has the potential to be the biggest development in customer experience tech in the 21st century, and if you play your cards right, you could tap into this potential.
WhatsApp By The Numbers
The country-wise breakdown of users is even more telling of their dominance. In a 2019 report, web-analytics firm SimilarWeb found that WhatsApp was the most popular messaging app in 112 countries (that’s over half of the approximately 207 countries that currently exist in the world today).
And as if those stats weren’t enough, a study by Apptopia in 2018 found that in a span of just three months (May-July), WhatsApp users collectively spent a mind-boggling 85.21 billion hours using the app, which is especially large when you consider that the same study found that people used Facebook only 31 billion hours in the same time period.
WhatsApp By The Intangibles
To be quite honest with you, the stats we listed above don’t even begin to tell the story of WhatsApp’s importance.
We think that what makes WhatsApp truly more special is not the number of people that use the app or how many hours they spend on it, but rather, how those billions of users spend those billions of hours using the app.
WhatsApp is where people go share special moments with the people that they love, and that level of intimacy is something that most other messaging and social apps just can’t compete with.
Think about your own WhatsApp usage. I’m willing to bet that if you were interested enough to download this report, you spend hours on WhatsApp for every single day checking out pics of your cousins’ babies, sharing funny videos with your friends and most importantly reading irritatingly long forwards (we all have that one friend/family member who does this). Would your friends and family share that sort of content with you on Facebook? Would you share that sort of content on Facebook? Probably not!
Well the same principle applies to your customer interactions as well.
If done right, building a chatbot on WhatsApp will let you slot your business into your customers’ most cherished inbox and create a personal relationship with them that is not possible through other digital channels.
How to get started with WhatsApp Chatbots
Of course, your ability to achieve this is wholly contingent on your ability to execute well, and that’s where we come into the picture.
You can book a free consultation with us today to learn more about how exactly you can get your business onto WhatsApp.
Arnav is the Director of Content Marketing at Tars. He spends most days building bots, writing about conversational design and scrolling through Giphy’s trending section looking for the gifs that go into the Tars Newsletter.