SEM

[Designing Conversations] How to Make a Conversational Landing Page for a Workers’ Compensation Law Firm

by Arnav Patel • April 24, 2019

The average legal client doesn’t have legal expertise and cannot tell a good lawyer from a bad lawyer. Add the insanely high Google Ads cost per click on legal keywords and you have to deal with a perfect storm of high-cost traffic yielding abysmally low conversion rates. An effective strategy to negotiate this treacherous marketing […]


How to make a Conversational Landing Page for an Auto Insurance Provider

[Designing Conversations] How to make a conversational landing page for an Auto Insurance Provider

by Arnav Patel • April 23, 2019

In high friction, form-heavy world of insurance marketing, conversational landing pages offer marketers an affordable way to increase conversion rates and provide a more engaging user experience to their customers. Before they can see any of these benefits, however, they have to actually build a conversational landing page and that can be hard. Designing a […]


Why Auto Insurance Providers should use conversational landing pages in their marketing campaigns

Why Auto Insurance providers need to use a Conversational Landing Page in their marketing campaigns

by Arnav Patel • April 23, 2019

In 2019, insurance is not optional. Whether it’s your car, house, health or even in some cases your life, insurance has become an absolute necessity to be a functioning member of society. Given its importance, the application process for insurance can be an highly-stressful and grueling process for most people. Whether it is rational or […]


[Designing Conversations] How to Make a Conversational Landing Page for a University

by Arnav Patel • April 11, 2019

In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness […]


Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns

by Arnav Patel • April 11, 2019

Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way […]