Marketing

How We Created A Newsletter That Helps Us Close $50k Deals From Cold Leads

by Arnav Patel • June 13, 2019

We’ve been sending out a weekly newsletter for the last three years, and slowly but surely we’ve amassed a decently large, but extremely loyal readership. A few fellow SaaS marketers have been asking us for tips on how they can start their own newsletters and this week, we had some time on our hands so […]


[Designing Conversations] How to Make a Conversational Landing Page for a Home Insurance Provider

by Arnav Patel • June 11, 2019

In the world of insurance marketing chatbots are the magical weapons that allow agencies to boost engagement and get more leads. Here’s how you can build one👇 Check out the GEICO chatbot landing page over here: http://bit.ly/GEICO_CLP And compare it to the GEICO traditional landing page over here: http://bit.ly/GEICO_LP And check out our written guide […]


Why Home Insurance Companies Should Use Chatbots in their Marketing Capaigns

by Arnav Patel • June 11, 2019

With ever-shortening attention spans, and exorbitant labor costs, landing pages and phone based lead gen yield poor results for insurance agencies. Chatbots are the solution. By replacing traditional landing pages with chatbots, insurance agencies can give insurance buyers the guided buyer journey that they want and in the process increase conversion rates by up to […]


[Designing Conversations] How to Make a Chatbot for a Real Estate Marketing Campaign

by Arnav Patel • May 19, 2019

Chatbots are more engaging than form and phone-based lead capture and it gives prospects the feeling of instant response they desire in real estate marketing Of course, building a chatbot requires a skill set that is unprecedented in real estate marketing. Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to […]


Why Credit Card Companies Should Use Conversational Landing Pages in Their Marketing Campaigns

by Arnav Patel • May 9, 2019

I’ve noticed a deep contradiction in the way banks sell products. On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like they’ve come straight from the DMV to convert people into customers through […]