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4 Reasons your PPC Landing Page should be a Chatbot

by Arnav Patel • October 4, 2018

Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon […]


your lead generation form sucks. chatbots are better

The Secret to a High-Converting Lead Generation Form

by Arnav Patel • October 2, 2018

It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your […]


Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot

by Arnav Patel • September 27, 2018

As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate […]


A Dead Simple Hack to Reduce Cost Per Lead by 48%

by Arnav Patel • September 12, 2018

Healthcare at Home (HCAH) used a PPC Chatbot reduce their cost per lead by 48% and increase lead conversion rates by 2x. Here’s their story. About HCAH As its name suggests HealthCare at HOME (HCAH), is a leading Indian health services provider. The organization is backed by the Burman family, who also promote Dabur, and the founders of HAH […]


Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]