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[Landing Page Teardown] Personal Injury Lawyer Google Ads Landing Page

by Arnav Patel • February 4, 2019

One of the best parts about making these landing page teardowns is that I encounter industries which I previously never knew existed. This week, for example, I took a look at the landing pages of Personal Injury Lawyers. Personal Injury Lawyers are the people you call if you’ve been in a car accident and you […]


4 Reasons your PPC Landing Page should be a Chatbot

by Arnav Patel • October 4, 2018

Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon […]


your lead generation form sucks. chatbots are better

The Secret to a High-Converting Lead Generation Form

by Arnav Patel • October 2, 2018

It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your […]


[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot

by Arnav Patel • September 27, 2018

As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate […]


[Case Study] A Dead Simple Hack to Reduce Cost Per Lead by 48%

by Arnav Patel • September 12, 2018

Healthcare at Home (HCAH) used a PPC Chatbot reduce their cost per lead by 48% and increase lead conversion rates by 2x. Here’s their story. About HCAH As its name suggests HealthCare at HOME (HCAH), is a leading Indian health services provider. The organization is backed by the Burman family, who also promote Dabur, and the founders of HAH […]