Conversion Optimization

[Landing Page Teardown] How Co-working Spaces can Increase their Conversion Rate by 155%

by Arnav Patel • February 14, 2019

At Tars, we are huge fans of the coworking space concept. We find that sharing a common workspace with dozens of innovative companies, run by insanely smart people helps us build a better product and provide better service. The one place that we feel the co-working industry as a whole could improve, however, is in […]


[Landing Page Teardown] Personal Injury Lawyer Google Ads Landing Page

by Arnav Patel • February 4, 2019

One of the best parts about making these landing page teardowns is that I encounter industries which I previously never knew existed. This week, for example, I took a look at the landing pages of Personal Injury Lawyers. Personal Injury Lawyers are the people you call if you’ve been in a car accident and you […]


[Case Study] LawRato Increased its Conversion Rate by 80% Using a Chatbot

by Arnav Patel • January 31, 2019

If you are faced with a legal issue, what is the first thing you do to find a solution? For most people the answer is a quick Google Search. But then what? Each page you open from the search results contains highly technical legal terms that you don’t understand and after reading, re-reading and refreshing […]


[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot

by Arnav Patel • September 27, 2018

As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate […]


How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section

by Arnav Patel • July 19, 2018

About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms, […]