Bots

4 Reasons your PPC Landing Page should be a Chatbot

by Arnav Patel • October 4, 2018

Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon […]


your lead generation form sucks. chatbots are better

The Secret to a High-Converting Lead Generation Form

by Arnav Patel • October 2, 2018

It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your […]


Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


[Tars Product Update] Make sense of your Chatbot Data with Analytics Section

by Arnav Patel • July 23, 2018

At Tars, we have a singular belief that drives us: Chatbots = Higher Conversion Rates Our reasoning behind this claim is easy enough to follow. Chatbots are more engaging than traditional lead generation forms. Higher engagement means less people closing the page before they provide you with their contact info. Of course it does not […]


How we increased our Chatbot Conversion Rate by 60% using the Tars Analyze section

by Arnav Patel • July 19, 2018

About a month ago, we announced the new Analyze section in the Tars Chatbot builder. As you might expect, we made the announcement through a gif-laden newsletter with a title so clickbait-y, that even Casey Neistat would disapprove of us. Usually, when we write these newsletters, we try to convey in the simplest possible terms, […]