Speaking with hundreds of Tars users, we notice several trends in how people use our products. Some of these trends are mildly interesting, and we might pause to give them a moment’s thought. Others, however, catch our imagination and make us dedicate weeks on end to explore their potential.

One such trend is that of quiz bots.

While traditional quiz bots follow predetermined question sequences, AI Agents can dynamically adjust their approach based on user behavior and responses. Instead of static “right or wrong” feedback, AI Agents can provide explanatory responses, offer additional context, and even suggest follow-up actions based on quiz results.

What is a quiz bot?

The concept of a quiz bot is pretty simple. The bot asks the user a few questions (generally about an interesting topic), tells the users when they are right and when they are wrong, and then once the quiz is done, it calculates a score!

It might seem like such a use case has niche appeal. People in the media space, whose job it is to entertain their customers, could see value in a quiz bot, but past this, who else would need such a bot? Think of Buzzfeed-type quizzes.

Surprisingly, we found that such quiz bots have immense potential for non-entertainment-related businesses as well. Tars users are making Quiz bots for promotional campaigns, employee training, lead generation, and the whole gamut. The more we thought about it, the more we fell in love with the idea. The fit that quizzes and bots have is natural, regardless of what industry you are in.

Additionally, with simplified tool integration, advanced knowledge ingestion capabilities, and intuitive prompting configuration, you can build AI Agents that don’t just ask questions; they understand context, provide meaningful insights, and guide users toward specific outcomes. 

Quiz Bots mean more engagement

If you read our past articles, you will find that we really stress the engagement value a bot offers.

“Engagement” is perhaps the most valuable resource a business can tap into.

If you are trying to get leads, higher engagement translates into more conversions. If you are an HR manager trying to conduct an internal policy workshop, engagement means better-educated employees.

Of course, to see this engagement, users need to click on your bot. If you have a bot replacing a lead generation form for example, you will increase your conversion rate but not necessarily the number of people who actually click on your form.

This is where quizzes come into play

People do not click on lead generation forms or employee training modules because they are boring. Replacing the interface with that of a bot will make the process significantly more engaging, but filling out your email, name, and phone number into any interface is still a boring prospect for most. Taking a quiz, on the other hand, offers the promise of a pleasurable experience to which you would willingly subject yourself. Thus, people will be more willing to click on a quiz bot than they would on a normal lead generation bot.

While the idea is still nascent, it is not without some legitimate backing. Consider the case of Buzzfeed. Today, they might be a sprawling media empire, that does everything from cooking tutorials to serious news. But, until a few years back, they were probably known for their fun quizzes that told you which Harry Potter character you were. In fact, as a millennial myself, I must admit that I am still prone to clicking on Buzzfeed quizzes that come across my feed (even if with some amount of guilt).

Now you must be wondering, how you can reconcile a quiz with something as serious as lead generation or employee training? Well, here is our proposal.

If you are considering making a chatbot with serious subject matter, try to add a short quiz at the beginning that ties into your aim. At the end of the bot, once the user is satisfied, you can ask them for the details that you wish to, or better yet, integrate your actual subject matter into the quiz itself. The result will be not only greater engagement but also greater traffic.

With the recent advancements in our AI Agent builder platform, creating sophisticated quiz experiences has become easier yet more meaningful. The platform’s intuitive interface allows you to:

• Configure AI Agent behavior with simple prompting tools that require no technical expertise
• Ingest knowledge from your existing content, FAQs, and documentation to create contextually aware quiz experiences
• Integrate tools and systems seamlessly, allowing your AI Agent to pull real-time data, update CRM records, and trigger automated workflows

The engagement benefits are exponential. Instead of static quiz experiences, users interact with intelligent Agents that understand their needs and guide them through decision-making processes. This level of personalized interaction drives not just higher click-through rates but deeper, more meaningful engagements that translate to better business outcomes.

Of course, rather than telling you about the value a quiz assistant can offer you.

Take a look and let us know what you think.

Use case 1: Re-engaging cold leads

You have a list of potential leads that have gone cold. Instead of emailing them a free coupon(as you regularly might)- send them a quiz bot.

It will certainly stand out amongst all the other promotional emails, and not in a bad way.

Check out this Agent, which illustrates this :

Use case 2: Employee Training

A new company policy is made, and your employees NEED to learn it. But they hate the regular quiz modules with their awful UI and copious, text-heavy pages. Try turning the module into a quiz.

The experience will certainly be more enjoyable, and your employees might actually remember what the policy is.

Check out this Agent, which illustrates this:

Wondering how to make a quiz bot? Here is a quick video that explains how to make a quiz bot in Tars AI Agent Builder:

Ready to build your AI Agent?

While the video above shows our traditional bot builder, we encourage you to explore our new AI Agent builder platform. With simplified tool integration, advanced knowledge ingestion, and intuitive prompting configuration, you can create AI Agents that deliver the engagement benefits of quiz bots while providing the intelligent, contextual interactions that modern users expect.

Whether you’re looking to re-engage cold leads, enhance employee training, or explore entirely new use cases, our AI Agent platform makes it easier than ever to build, deploy, and optimize intelligent conversational experiences that drive real business results.

Explore thousands of existing templates in our marketplace.