Tars Blog

The Future of CRO will be Blogged

Why We Created the (Unofficial) Unsplash Chatbot

by Ish Jindal • January 7, 2019

Last week our tech team created a simple chatbot using the Unsplash API. The functionality is pretty simple. A user gives the bot a search query and in response the bot sends Unsplash’s top 3 free stock images associated with that term (You can try out the bot over HERE): The bot was created half […]


wall of PPC buzzwords from SMX

9 PPC Marketing Trends to Look Out For in 2019

by Ish Jindal • January 1, 2019

We’ve made it around the Sun again and a lot has happened in that time. There was a trade war, France won the world cup, we saw a royal wedding, and Youtube released its most hated Rewind yet. But lost in the buzz was perhaps the most significant event of the century. At Tars we […]


How to Book Meetings Using a Chatbot

by Arnav Patel • December 18, 2018

We have written extensively in the past about how chatbots can be used  to make the process of capturing leads more enjoyable for prospects. But in those articles we have mainly focused on simple email leads. This past week, we decided to broaden our horizons and look at a whole different class of leads: the […]


a picture of an iKeva coworking space

[Case Study] iKeva used Chatbots to Increase their Google Ads Conversion Rate by 155%

by Arnav Patel • December 14, 2018

Any marketer who has run a Google Ads campaign knows that the process of generating affordable leads at scale is an art form. First you have to get your Ad in front of the right people. This involves processes like researching the correct keywords, and identifying who your user persona is. After this, you have […]


An image showiing a side by side of the two icon themes available in the new icon picker

[Tars Product Update] Icon Picker

by Arnav Patel • December 13, 2018

At Tars we are firm believers in using non-text elements in chatbots to make them more engaging. This is why we make it as easy as possible for bot makers to add videos, images, gifs, emoji and even slideshows into their conversational flows. Today we are launching the latest feature in this same trend: the […]