Tars Blog

The Future of CRO will be Blogged

[Product Update] Track Chatbot Performance Over Time Using Timeline Graph

by Arnav Patel • March 19, 2019

The timeline graph feature is the latest addition to the data analytics section of the TARS. We envision this as a versatile tool that allows bot creators to track how their chatbot is performing over time and use its insights to supercharge the bot testing and optimization process. Check out our updated Data Analytics video […]


Why Personal Injury Law Firms Should Use a Conversational Landing Page

by Arnav Patel • March 12, 2019

Google Ads cost per click in the Personal Injury Law Space are astronomically high. Firms often pay in excess of $200 for each visitor that Google sends their way. To put this cost into perspective here’s some basic retail math. For the cost of 5 visitors (i.e. $1000+ dollars) you can buy a Macbook. Or […]


[Designing Conversations] How to Make a Conversational Landing Page for a Personal Injury Law Firm

by Arnav Patel • March 12, 2019

As with most technologies, the conversational landing pages are only as good as their implementation. Put simply, if you build a bad conversational landing page, you will get bad results. Take Siri as an example. When Siri was first released, there was a lot of hype around it. But the poor state of voice recognition […]


[Webinar] How To Make Post-Click Experience Engaging With Conversational Landing Pages

by Arnav Patel • March 7, 2019

Conversion rates throughout the digital marketing world are at an all-time low. As attention spans become shorter and prospects get desensitized from conventional marketing channels, marketers face an uphill battle while generating leads through digital channels. To get around this problem we propose a simple, but radical solution. Make your landing pages more conversational. Conversational […]


[Landing Page Teardown] Improving the Home Insurance Buyer Journey

by Arnav Patel • March 1, 2019

The home insurance market is massive. 85% of all homes in the US are insured and home insurers made a total of 104 billion dollars in revenue. How do they achieve such a massive scale? By running unparalleled marketing campaigns that blitz prospects with their brand name transforming themselves into household names. Ask the average […]