Tars Blog

The Future of CRO will be Blogged

Why you need to have a Mobile Optimised Website?

by Arnav Patel • July 3, 2016

A quick glance at modern tech journalism would lead you to believe that the mobile web is dead. As more smartphones become the choice device for internet use, the web browser becomes a less appealing place to be. Why? Because, the mobile web, is notorious for offering a bad user experience. Websites feel less snappy […]


India is Primed for the ChatBot Revolution

by Arnav Patel • June 21, 2016

On my way to work in Bangalore last week, I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show host said something curious: “WhatsApp us your […]


Chat and the Power of Good UI

by Arnav Patel • June 6, 2016

For the past three decades, Graphical User Interfaces (GUIs) have monopolized UI design. Most websites and apps rely on a combination of text, images, buttons, forms and myriad other visual elements to enable user interaction. In some ways this is amazing! GUIs can be customized for individual use cases and with the right amount of thought, […]


The future of chatbots is not even Messenger

by Ish Jindal • April 14, 2016

There has been quite a buzz around chatbots and bot platforms since late last year. And this is going to be the trend for the whole of this year as well. For those who have been aloof to the whole hype around this, I’ll give a quick sense on what’s been happening. There are a […]