Tars Blog

The Future of CRO will be Blogged

a picture of an iKeva coworking space

[Case Study] iKeva used Chatbots to Increase their Google Ads Conversion Rate by 155%

by Arnav Patel • December 14, 2018

Any marketer who has run a Google Ads campaign knows that the process of generating affordable leads at scale is an art form. First you have to get your Ad in front of the right people. This involves processes like researching the correct keywords, and identifying who your user persona is. After this, you have […]


An image showiing a side by side of the two icon themes available in the new icon picker

[Tars Product Update] Icon Picker

by Arnav Patel • December 13, 2018

At Tars we are firm believers in using non-text elements in chatbots to make them more engaging. This is why we make it as easy as possible for bot makers to add videos, images, gifs, emoji and even slideshows into their conversational flows. Today we are launching the latest feature in this same trend: the […]


floating menu being used to insert fire emoji twice into aconversational flow

[Tars Product Update] Floating Menu

by Arnav Patel • December 7, 2018

As you might know from our previous newsletters, the Tars team uses Slack for internal communication, and we love it! It is fun, versatile and most importantly it is quick. We love it so much in fact that this week, we decided to take inspiration from our favourite messaging platform.  The floating menu is an […]


[Tars Product Update] Cleaner UI : Collapsible Menu and Dynamic Snackbar

by Arnav Patel • November 27, 2018

At Tars, we strive to create the best UI possible in all of our software. For bot creators, this means a builder that makes it easy and intuitive to create chatbots, and for bot users it means providing a smooth and efficient experience that maximises usability. Today we are launching two significant updates in this […]


google_a*s

[Tars Product Update] Google Ads Conversion Tracking

by Arnav Patel • November 16, 2018

The value of PPC chatbots is simple: a higher conversion rate on your Ad campaigns. But how much higher? Lead attribution in ad campaigns is a key part of assessing how much value you are getting on your adspend, and optimizing your campaign to maximize this value. This is why we work tirelessly to build […]