Tars Blog

Thoughts and Opinions about Conversational Interface

5 Things We Learned at SMX East

by Ish Jindal • October 26, 2018

Last Friday I did something that I don’t normally do. Instead of getting my usual morning cup of coffee and heading into work later than I ought to, I caught the airport shuttle bus down the street, waded through Bangalore’s awful rush hour traffic (believe me when I say that it is BAD), made it […]


Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust

by Arnav Patel • October 22, 2018

To get a LASIK eye surgery, you need to clear your day, wade through traffic, and squeeze your car into the ridiculously small parking spaces at your doctor’s office. After completing this vital step, your doctor will conduct a pre-op assessment which involves testing for vision, corneal thickness and pupil size. If you pass, your […]


[Product Update] – No User Input

by Arnav Patel • October 17, 2018

One of the many things we pride ourselves on at TARS, is the customizability of our Input UIs. Unlike with other platforms, end users who interact with a TARS chatbot can find themselves using anything from a star-rating keyboard: To a date scroller: To a location input: Our latest UI however, is perhaps the most […]


4 Reasons your PPC Landing Page should be a Chatbot

by Arnav Patel • October 4, 2018

Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon […]


your lead generation form sucks. chatbots are better

The Secret to a High-Converting Lead Generation Form

by Arnav Patel • October 2, 2018

It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your […]