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[Designing Conversations] How to Make a Conversational Landing Page for a Credit Card Marketing Campaign

by Arnav Patel • May 9, 2019

Conversational landing pages are an effective way to engage customers and boost conversion rate. Here’s how you can build one 👇 Try the Citi Conversational Landing Page: http://bit.ly/2VaA6u1 Examine the Citi Traditional Landing Page: http://citi.us/2WAnE8y And read our written creation guide below 👇 Landing Page Assessment In this guide, I transform Citi’s credit card landing […]


Why Credit Card Companies Should Use Conversational Landing Pages in Their Marketing Campaigns

by Arnav Patel • May 9, 2019

I’ve noticed a deep contradiction in the way banks sell products. On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like they’ve come straight from the DMV to convert people into customers through […]


[Designing Conversations] How to make a Conversational Landing Page for a Travel Marketing Campaign

by Arnav Patel • May 5, 2019

In my experience, the relationship that human beings have with vacations is deeply irrational. On the one hand, we visit destinations that are wildly popular, and on the other, we trick ourselves into believing that our vacations are completely unique. The end result of this mental lapse in judgment is that we perceive vacations as […]


Why Travel Marketers Should Use Conversational Landing Pages in their Marketing Campaigns

by Arnav Patel • May 5, 2019

Travel marketing suffers from a massive gap in expectations. On the one hand, many people view travel packages as a luxury and an escape from the monotony of everyday life, and on the other hand, once the buying experience for those same travel packages is littered with dull, uninspired landing pages that feel anything but […]


[Designing Conversations] How to make a Conversational Landing Page for a Home Healthcare Marketing Campaign

by Arnav Patel • May 5, 2019

In an increasingly crowded healthcare market, it is difficult to stand out from the crowd. Most healthcare providers rely on dull, uninspired landing pages to generate leads from traffic that has an especially low attention span. Within this context, conversational landing pages are an effective tool for marketers to create engaging lead generation experiences that […]