Tars Blog

The Future of CRO will be Blogged

[Product Update] Highly Curated Chatbot Templates that Save You Hours

by Arnav Patel • April 19, 2019

I have found that when the average person thinks about chatbot creation they assume that it is a hyper-technical project that requires teams of engineers working long hours in dimly-lit, subterranean rooms. This is a misconception. In my experience, software engineers work a reasonable number of hours in kombucha-fuelled open-plan offices with whimsically named conference […]


[Designing Conversations] How to Make a Conversational Landing Page for a University

by Arnav Patel • April 11, 2019

In a competitive higher education marketing landscape, universities are finding it increasingly difficult to capture students’ attention and expand the number of people entering the admissions funnel. This issue is more than just an inconvenience, it is a real monetary burden. Digital ads are a key lead generation channel for many universities, and their effectiveness […]


Why Universities Should Use Conversational Landing Pages in Their Marketing Campaigns

by Arnav Patel • April 11, 2019

Most students entering Universities today are millennials, and if there is one thing that I know about my generation, other than the fact that we ruin absolutely everything, it’s that we have really short attention spans. This poses higher education marketing teams with a problem. Digital Ads have become a key tool in the way […]


[Designing Conversations] How to Make a Conversational Landing Page for a Mortgage Lender

by Arnav Patel • April 10, 2019

It’s a well-known fact in digital marketing that mortgage lead generation is extremely difficult. Between the intense competition for user mind space, high friction in the application process, and the complexity of the product being sold, mortgage companies have to spend tens of millions of dollars on platforms like Google and Facebook just to get […]


Why Mortgage Lenders Should Use Conversational Landing Pages in Their Marketing Campaigns

by Arnav Patel • April 10, 2019

The mortgage industry has a form problem. Throughout the sales and marketing funnel prospects are expected to fill out heaps of boring forms that are quite honestly soul-crushing. From the mortgage companies’ perspective as well, these forms are a serious drag. At the top of the funnel, lead generation forms yield poor conversion rates that […]