Tars Blog

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[Case Study] Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust

by Arnav Patel • October 22, 2018

As far as medical procedures go, LASIK surgeries are considered to be relatively minor. They don’t take long, and the chance of any serious side-effects is almost non-existent. Yet, like with any medical procedure, there is a base level of stress, inconvenience and even a tinge of fear associated with with LASIK. To begin with […]


[Product Update] – No User Input

by Arnav Patel • October 17, 2018

One of the many things we pride ourselves on at TARS, is the customizability of our Input UIs. Unlike with other platforms, end users who interact with a TARS chatbot can find themselves using anything from a star-rating keyboard: To a date scroller: To a location input: Our latest UI however, is perhaps the most […]


4 Reasons your PPC Landing Page should be a Chatbot

by Arnav Patel • October 4, 2018

Unless you’ve been living under a rock for the last few years, you’ll know that chatbots are red hot in the digital marketing space. As someone who has built over chatbots over the last 2 years, I can positively say that the most of this hype is bullshit. People are jumping onto the chatbot bandwagon […]


your lead generation form sucks. chatbots are better

The Secret to a High-Converting Lead Generation Form

by Arnav Patel • October 2, 2018

It’s time to let your Lead Generation Form die. If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your […]


[Case Study] Automotive Dynamics Increased Conversion Rate by 50% using a PPC Chatbot

by Arnav Patel • September 27, 2018

As their name suggests, Automotive Dynamics (AD) is an Arizona-based business which offers a variety of car-related services. Their repertoire is diverse, providing customers with everything from collision repair to second hand car reselling. One of the company’s services is the humble engine oil change, which all car owners get periodically in their car’s life cycle. To generate […]