The value of PPC chatbots is simple: a higher conversion rate on your Ad campaigns. But how much higher? Lead attribution in ad campaigns is a key part of assessing how much value you are getting on your adspend, and optimizing your campaign to maximize this value. This is why we work tirelessly to build feature to track how your bots are performing. The data analytics section we released a few months ago was one such example. Today, we are launching another feature to help you even further. Google Ads Conversion Tracking is the latest addition to the Tars builder that allows you to do this.
What is Conversion Tracking?
Google Ads Conversion tracking is a way for you to understand how many leads your PPC chatbot is collecting when used as the landing page of a Google Ads campaign. You can set up your chatbot in such a way that every time it captures an email or a phone number or books an appointment, it gets tracked directly in your Google Ads dashboard.
Why is this important?
Lead Attribution helps you assess exactly how much value your Google Ad Campaign and PPC chatbot are bringing in. This will allow you to allocate your resources better to maximize the ROI on your adspend. For example, if you find that a PPC chatbot converts at a higher rate than your traditional landing page you could replace landing pages across your campaigns with a chatbot. Equally, if they are performing worse, you could try to optimize your flow or stop using the chatbots all together. If you track conversions across various campaigns, you could even compare how well chatbots do for different products/services.
How can you use this feature?
Check out this awesome video made by Vinit from the Tars tech team:
Or check out our full help doc over here:
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Arnav is the Director of Content Marketing at Tars. He spends most days building bots, writing about conversational design and scrolling through Giphy’s trending section looking for the gifs that go into the Tars Newsletter.