ZoomInfo
Sales reps need company details before a call. Marketing wants buyer intent signals for targeting. Your AI agent enriches contacts, searches company databases, and surfaces intent data from ZoomInfo mid-conversation, turning every interaction into a data-driven moment.
Your AI agent enriches contacts, researches companies, tracks buyer intent, and discovers technology stacks through ZoomInfo's B2B data platform during live conversations.
ZoomInfo
Real scenarios where AI agents deliver ZoomInfo intelligence during sales conversations, account research, and outbound prospecting workflows.
A sales rep has a call in 10 minutes with a new prospect. They ask the AI Agent 'Tell me about Jane Smith at Acme Corp.' The agent enriches the contact through ZoomInfo, returning Jane's title (VP of Operations), direct dial, LinkedIn profile, and the company's revenue and employee count. The rep walks into the call prepared without spending 15 minutes researching manually.
A demand gen lead asks 'Which companies in the fintech space are showing intent for customer support automation?' Your AI Agent queries ZoomInfo's intent data with the topic and industry filters, returns a ranked list of companies with active buying signals, and includes company size and contact counts. The team launches a targeted campaign the same day.
An account executive preparing for a demo asks 'What CRM does TechCo use?' Your AI Agent enriches TechCo through ZoomInfo's technology endpoint, revealing they use Salesforce, Marketo, and Zendesk. The AE tailors their pitch to show integration advantages with the prospect's existing stack, increasing relevance and win rate.
ZoomInfo
FAQs
The agent sends contact identifiers like name, email, or company to ZoomInfo's Enrich Contact API. ZoomInfo matches the input against its database of 300M+ professional profiles and returns detailed information including job title, direct phone, email, department, seniority, company name, and reporting chain. Results come back in seconds.
Yes. ZoomInfo's Company Search API accepts combined filters including industry, revenue range, employee count, location, founding year, and technology used. The agent constructs the query from your natural language request and returns matching companies ranked by relevance. You can narrow results with follow-up filters in the same conversation.
Intent data tracks which companies are actively researching specific topics online. ZoomInfo monitors content consumption across thousands of B2B publications. The agent queries this data by topic and returns companies showing buying signals along with intent strength scores. This helps your team prioritize outreach to accounts already in a buying cycle.
No. Every query is a live API call to ZoomInfo. Contact details, company profiles, and intent signals are fetched in real time and used only for the current conversation. Tars does not maintain a separate copy of ZoomInfo's database. Data freshness is guaranteed because every lookup hits ZoomInfo directly.
The integration works with any ZoomInfo plan that provides API access. Your plan determines which endpoints are available, whether that includes basic contact enrichment, intent data, technology insights, or all of the above. The agent's capabilities match your ZoomInfo subscription tier.
Searching ZoomInfo requires logging into their platform, building queries in their interface, and exporting results. Through Tars, your team asks questions in natural language during their existing workflow. The agent translates requests into API calls, handles the data retrieval, and presents results contextually. No platform switching required.
Yes. Your AI agent can enrich a contact through ZoomInfo, then create a record in your CRM, or look up intent data and trigger an outreach sequence. Tars connects to 600+ tools, so ZoomInfo intelligence can flow into Salesforce, HubSpot, Slack, or any other connected platform in a single conversation.
In your Tars dashboard, navigate to Tools and select ZoomInfo. Enter your ZoomInfo username and password. Tars authenticates through ZoomInfo's JWT token exchange, establishing a secure connection. Once connected, attach the tool to your AI Agent Gambit. The agent starts enriching contacts and researching companies during conversations.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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