AI Agents for customer support

Customers get answers in seconds. Your team gets time back.

Tars AI agents resolve everyday questions instantly on your website, WhatsApp, email, and SMS, and hand the hard ones to your team with the full conversation attached. Nothing to repeat, nothing to dig up.

Chosen by 800+ global brands across industries

The outcome?

66% of support conversations automated at UCI. 1,000,000+ WhatsApp conversations handled at International Medical Center. 45% fewer support requests at VM Group.

Your customers want answers, not ticket numbers

Your customers have questions, but the answers are scattered across your website, help docs, and PDFs, and they don't know where to look. Meanwhile, your support team spends its day answering the same five questions instead of solving the problems that actually need a person.

With a Tars AI agent trained on your content, customers get accurate answers and grievance support in seconds, at 2 pm or 2 am, on the channel they're already using. CSAT improves by default when customers stop hearing "just hang in there, I'll get back to you."

AI agents are not the rigid chatbots you may have tried before. They understand context and handle open-ended questions. Instead of matching keywords and returning something vaguely related, they grasp what your customer actually means and respond in a way that genuinely helps.

And when complexity hits, like bugs, nuanced policy decisions, or frustrated customers who need a person, your AI agent hands the conversation to your team with the full context attached. There is nothing worse than an angry customer being asked to repeat the problem. In Tars, they never are.

Built for accurate, reliable customer service automation

One conversation. Your AI and your team, together.

In Tars there is no separate live-chat inbox. The AI agent and your support team work in the same conversation. The agent resolves what it can, and when something needs a person, it hands over with the whole story attached: what the customer asked, what the agent answered, what's still open.

Your team reads the thread, not a summary. Your customer never repeats themselves. And your team can watch any conversation live and step in at any moment.

The conversation follows your customer. Web today, WhatsApp tonight.

A customer starts on your website at lunch, replies on WhatsApp after dinner, and gets the confirmation by email. In Tars, that's one conversation, not three tickets.

The agent and your team see the full history wherever the customer shows up. The channel is just where the message arrived.

Answers from your content. Actions in your systems.

The agent answers only from content you've approved: your help center, your policies, your product pages. Customers get your answer, not the internet's.

And it doesn't stop at answering. Mid-conversation, the agent looks up the order, checks the account, and files the ticket in Zendesk, Salesforce, Intercom, or whatever your team runs on, without making the customer wait.

When it matters, the agent follows your process exactly.

Some conversations can't be improvised: identity checks, refunds, anything with a regulator on the other end. In Tars, you define those steps once, and the agent runs them exactly as written. Every time.

AI judgment for the open questions. Your process for the moments that count. That's how B2C teams in banking, insurance, and healthcare deploy AI without losing sleep.

How Tars Agents Get Better

The support agent flywheel

Building a support agent your customers actually trust isn't a "click a button, your agent is ready" story.
Tars closes the loop end-to-end. Train, test, deploy, learn, improve. More questions get resolved instantly, and fewer tickets reach your team, with every conversation.

Step 1: Train

Connect your help center, policy docs, and past conversations. The agent learns your products, your processes, and the way your customers actually ask. Tools, prompts, and deterministic flows are configured to your support operation, not a generic template.

Step 2: Test

Simulate end-to-end conversations against real customer questions and personas before a single customer touches the agent. Annotate failures, turn each failure mode into an evaluator, and validate it against a human-labeled set so you can trust it in production.

Step 3: Deploy

Go live on web, WhatsApp, email, and SMS with the evaluators running on every real conversation. Code-based evaluators measure what's measurable; LLM-as-judge evaluators score the subjective parts. Every conversation gets bucketed into pass, fail, or a specific failure mode.

Step 4: Get Insights

See exactly which questions the agent struggles with, why escalations happen, and which conversations resolve instantly. Cohort-based analysis tracks whether a fix actually moved resolution rates in production, not just in a test set.

Step 5: Improve continuously

Fix the failure modes the system surfaces. Add new evaluators as your bar rises. Each loop resolves more, escalates less, and raises the floor, so the agent gets meaningfully better not from a model upgrade, but from the loop itself.

Explore AI Agents and tweak them to your needs

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IT Support Agent

Helps employees find guidance on IT issues and provides troubleshooting steps. If the issue is unresolved, it raises a ticket for IT support.

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Hospital Lobby Navigation Agent

Sits at your hospital entrance to help patients find the right specialist and room number based on symptoms, providing step-by-step directions and reducing front desk inquiries.

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Explore more Agents

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Frequently asked questions

What happens when the AI can't answer?

It hands the conversation to your team with the full thread attached, not a summary. You define the escalation rules: topics, sentiment, customer tier, or simply "the agent isn't confident." Customers never get stuck in a loop.

How long does it take to go live?

Weeks, not quarters. Connect your content, test the agent against real past questions, and launch when accuracy meets your benchmark. Most teams run their first live conversations within the first month.

Does it work with our helpdesk and CRM?

Yes: Zendesk, Salesforce, Intercom, and most major support stacks, plus APIs for anything custom. The agent doesn't just log tickets; it acts in those systems mid-conversation.

Is our customer data safe?

Tars is SOC 2 Type 2, HIPAA, ISO 27001, and GDPR compliant. You control what the agent can access, and PII handling is built for regulated industries.

How do we know it's accurate before launch?

You test it. Run the agent against real questions from your history and score every answer before a single customer sees it. Launch on evidence, not hope.

How is this different from the chatbot we tried years ago?

That chatbot matched keywords and broke the moment a customer phrased something differently. A Tars AI agent understands what the customer means, answers from your approved content, takes action in your systems, and hands off to your team in the same thread when it should.

Connect with tools where your data lies

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

See a Tars agent resolve real support conversations. Yours.

30 minutes, tailored to your industry and your support stack.

Schedule a Demo