The outcome?
Your best prospects don't fill out forms. They ask questions.
Every minute a prospect waits for an answer is a minute they're evaluating your competitor. Visitors land with real questions about pricing, eligibility, and fit, and meet a static form and a "request a demo" button. Meanwhile, your sales team spends its day chasing leads who were never going to buy.
A form can't answer "does this cover pre-existing conditions?" or "what's the rate for my credit band?" A Tars AI agent answers in seconds, asks the qualifying questions naturally inside the conversation, and books the meeting while interest is at its peak.
Static content can't handle the messy reality of buying decisions. A prospect lands on your pricing page and doesn't know which plan fits. Someone else is ready to buy but needs one integration question answered. AI agents handle specific, multi-directional questions, trained on your products, your edge cases, and your competitive landscape.
AI agents won't replace your sales team. They give it better conversations. Qualification, budget discovery, pricing-tier guidance: the agent handles the early stage and routes sales-ready prospects to your team with the full conversation attached. Bertling converts 2 of every 5 agent conversations into business opportunities.
Built to turn conversations into qualified pipeline
Conversations that qualify, not forms that filter.
Train the agent on your products, pricing, and offers. It engages visitors in real conversations, answering what they actually ask, following up based on what they care about, and disqualifying poor fits early.
It works inside your sales stack, not beside it: HubSpot, Salesforce, or Pipedrive get the contact, the qualification notes, and the booked meeting automatically.
One prospect. One conversation. Every channel.
A prospect compares plans on your pricing page at work, replies to a WhatsApp follow-up after dinner, and confirms the appointment by SMS. In Tars, that's one continuous conversation. The agent remembers everything, and so does your sales team when they pick it up.
No cold restarts. No "as I mentioned on the website."
Outbound that starts conversations, not blasts.
Send WhatsApp and SMS campaigns your prospects can actually answer, with an agent that responds the moment they do. Abandoned application? The agent follows up, answers the objection, and finishes the sign-up.
Big Bazaar drove a 14% sales conversion rate on WhatsApp campaigns. SBI and Union Bank saw 87–88% open rates on theirs.
Sales opens the call already knowing what the prospect needs.
When a prospect is qualified, the lead lands in your CRM with the entire conversation attached: budget, timeline, objections, the product they asked about.
Your reps stop doing discovery from zero. They start where the conversation left off.
How Tars Agents Get Better
The acquisition agent flywheel
Building an acquisition agent that books real pipeline isn't a "click a button, your agent is ready" story.
Tars closes the loop end-to-end. Train, test, deploy, learn, improve. More visitors qualify, and more meetings get booked, with every conversation.
Step 1: Train
Connect your product pages, pricing, and sales playbook. The agent learns what you sell, who it's for, and what a qualified buyer looks like. Tools, prompts, and deterministic flows are configured to your funnel, not a generic template.
Step 2: Test
Simulate end-to-end conversations against real prospect questions and buyer personas before a single visitor touches the agent. Annotate failures, turn each failure mode into an evaluator, and validate it against a human-labeled set so you can trust it in production.
Step 3: Deploy
Go live on your website and campaigns: web, WhatsApp, SMS, and email, with the evaluators running on every real conversation. Code-based evaluators measure what's measurable; LLM-as-judge evaluators score the subjective parts. Every conversation gets bucketed into pass, fail, or a specific failure mode.
Step 4: Get Insights
See exactly where prospects drop off, which questions stall deals, and which conversations convert. Cohort-based analysis tracks whether a fix actually moved qualified pipeline in production, not just in a test set.
Step 5: Improve continuously
Fix the failure modes the system surfaces. Add new evaluators as your bar rises. Each loop qualifies more, books more, and raises conversion, not from a model upgrade, but from the loop itself.
Tars for customer acquisition
features
Why marketing teams pick Tars
Four reasons marketing and CX leaders choose Tars for acquisition, beyond the conversation itself.Four reasons marketing and CX leaders choose Tars for acquisition, beyond the conversation itself.
Pricing that scales with conversations
No per-seat tax. You pay for conversations, not headcount, so adding reps doesn't raise your bill.No per-seat tax. You pay for conversations, not headcount, so adding reps doesn't raise your bill.
CRM-native
Leads land in HubSpot, Salesforce, or Pipedrive with the full conversation attached, automatically.Leads land in HubSpot, Salesforce, or Pipedrive with the full conversation attached, automatically.
One conversation across channels
Web, WhatsApp, email, SMS. The prospect never starts over, and neither does your data.
Measurable before and after launch
Test answer accuracy before going live; track conversion, drop-off, and objections after.
Customer acquisition that speaks your industry
Explore AI Agents and tweak them to your needs
Telecom Lead Generation Agent
Educates on plans, services, pricing, and perks, then collects user data and takes the user to a placeholder payment gateway once they have chosen a service.Educates on plans, services, pricing, and perks, then collects user data and takes the user to a placeholder payment gateway once they have chosen a service.
Credit Card Recommendation Agent
Educates customers about credit card options through targeted questions about their credit situation and spending habits, then recommends the best-fit product with detailed reward calculations and application guidance.Educates customers about credit card options through targeted questions about their credit situation and spending habits, then recommends the best-fit product with detailed reward calculations and application guidance.
Home Services Assistant
Collects customer information and problem details to provide accurate cost estimates for plumbing, electrical, and HVAC services, then creates work orders for expert callbacks.Collects customer information and problem details to provide accurate cost estimates for plumbing, electrical, and HVAC services, then creates work orders for expert callbacks.
Real results, real customers, real stories
Frequently asked questions
Will an AI agent annoy our visitors?
It's not a popup. The agent answers the questions visitors already have about pricing, fit, and eligibility, instead of gating them behind a form. Prospects stay because they're getting answers, not being interrupted.
How do leads get into our CRM?
Natively. Qualified leads land in HubSpot, Salesforce, or Pipedrive in real time, with the full conversation attached, so your team sees intent and context, not just a name and an email.
Can it run WhatsApp campaigns compliantly?
Yes. Tars uses Meta's official WhatsApp Business APIs: approved templates, opt-in management, and the conversation history retained when prospects reply.
How is this different from the chatbots we tried in 2019?
Those followed a script and broke when prospects went off it. A Tars AI agent understands open-ended questions, answers from your actual product content, updates your CRM mid-conversation, and hands hot leads to a human in the same thread.
What does it cost as volume grows?
Pricing is based on conversations, not seats, so adding sales reps or support staff doesn't raise your bill, and you're not penalized for growing traffic.
How fast can we launch?
Weeks. Train on your content, test against real prospect questions, and launch when the accuracy numbers are where you want them.
Connect with tools where your data lies
Privacy & Security
We’ll never let you lose sleep over privacy and security concerns
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
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