Zenserp

Give your AI agent real-time search intelligence with Zenserp

Your team needs SERP data on demand. Your AI agent queries Google, Bing, and Yandex through Zenserp, retrieves structured search results, and surfaces keyword rankings, competitor listings, and trending topics mid-conversation.

Chosen by 800+ global brands across industries

Search engine data on conversational demand

From Google organic results to Maps listings and trending keywords, your AI agent taps into multi-engine SERP data through Zenserp without leaving the chat.

Zenserp

Use Cases

Search intelligence delivered instantly

Real scenarios where AI agents turn SERP queries into actionable insights, helping marketing teams, SEO professionals, and sales leaders make faster decisions.

SEO Rank Checks Without Opening a Browser

A marketing director asks 'Where do we rank for best CRM software?' Your AI Agent runs a geo-targeted Google search through Zenserp, parses the organic results, identifies your listing's position, and reports which competitors appear above and below you. The director gets a competitive snapshot in seconds instead of waiting for a weekly SEO report.

Trending Topic Discovery for Content Teams

A content strategist asks 'What topics are trending in our industry this week?' Your AI Agent queries Google Trends via Zenserp with relevant keywords, compares their search interest over the past 7 days, and highlights which terms are spiking. The strategist uses this data to prioritize their editorial calendar without switching tools.

Local Competitor Research in Any Market

A franchise owner opening a new location asks 'Who are the top-rated competitors near downtown Austin?' Your AI Agent searches Google Maps through Zenserp with precise geo-coordinates, retrieves business names, star ratings, review counts, and addresses. The owner gets a competitive landscape report from a single question.

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Zenserp

FAQs

Frequently Asked Questions

How does the AI agent handle geo-targeted search queries through Zenserp?

The agent passes location parameters to Zenserp using Google's canonical location names, latitude/longitude coordinates, or country codes. This lets you simulate searches from any city or region worldwide. Results reflect local rankings, local pack listings, and region-specific SERP features exactly as a user in that location would see them.

Can the agent compare keyword trends across multiple terms simultaneously?

Yes. Zenserp's Google Trends endpoint accepts an array of keywords for side-by-side comparison. The agent sends your keywords, retrieves interest-over-time data for each, and reports which terms are rising, falling, or seasonal. You can filter by geographic region, time period, and category.

What SERP features does Zenserp capture beyond organic results?

Zenserp extracts featured snippets, People Also Ask boxes, knowledge panels, local packs, shopping results, image carousels, video results, and news. The agent receives all these as structured JSON fields, so it can answer specific questions like 'What appears in the featured snippet for this query?'

Does Tars cache or store the search results after retrieval?

No. Each SERP query is a live API call to Zenserp during the conversation. Results are used to generate the agent's response and are not stored in Tars databases. The next time you ask the same question, it fetches fresh data reflecting current rankings.

Can I restrict the agent to search only specific engines like Bing or Yandex?

Yes. Configure which Zenserp endpoints the agent can access in your Tars tool settings. You can enable Google only, Bing only, Yandex only, or any combination. The agent uses the search_engine parameter to route queries to the correct engine based on your configuration.

How accurate are Zenserp results compared to actual Google searches?

Zenserp scrapes Google in real time, so results match what a user would see at that moment. Location targeting, device emulation (desktop vs mobile), and language settings ensure precision. Results may differ slightly from your personal Google due to personalization, but they reflect the organic SERP faithfully.

What is the difference between using Zenserp through Tars versus a standalone SEO tool?

Standalone SEO tools require you to log in, run reports, and export data. With Tars, your team asks questions in natural language and gets SERP insights instantly in conversation. The AI agent handles query construction, parameter setup, and result interpretation. No dashboards to navigate.

How do I set up the Zenserp integration in my Tars dashboard?

Navigate to Tools in your Tars dashboard and select Zenserp. Paste your API key from Zenserp's dashboard. Once connected, attach the Zenserp tool to your AI Agent Gambit. The agent will automatically call Zenserp whenever a user's query involves search data, rankings, or SERP analysis.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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