Customers expect instant responses on WhatsApp. Your AI agent sends text messages, rich media, interactive buttons, and template messages through the WhatsApp Business API. Every conversation feels personal and immediate, whether it is 3 PM or 3 AM.
From text replies to interactive lists, your AI agent uses every WhatsApp messaging capability to deliver rich, engaging customer experiences at scale.
See how businesses deploy AI agents on WhatsApp to handle support, send notifications, share catalogs, and manage conversations where their customers already spend time.
A customer messages 'I need help with my order' on WhatsApp at midnight. Your AI Agent reads the message, identifies the intent, retrieves order details from your backend, and sends a formatted text reply with tracking information and delivery estimate. The customer gets a complete answer in seconds. Your support team reviews zero after-hours tickets for routine order inquiries.
A prospect messages asking about your services. Your AI Agent sends an interactive list message with categorized service options. The prospect taps 'Premium Plan', and the agent follows up with pricing details, feature highlights, and a quick-reply button to schedule a demo. Prospects browse your catalog without ever leaving WhatsApp. Conversion rates increase because friction disappears.
An e-commerce customer placed an order three days ago and their package just shipped. Your AI Agent sends an approved utility template message with the tracking number, carrier name, and estimated delivery date. The customer receives the update on WhatsApp without needing to check their email. Proactive communication reduces 'Where is my order?' messages by over 40%.
FAQs
The agent uses Meta's Graph API to send messages. For active conversations within the 24-hour window, it sends free-form text, media, interactive buttons, or list messages. For outbound or expired-window messages, it uses pre-approved template messages. All messaging goes through your registered Phone Number ID.
Tars requires three items: your Auth Token from the Facebook Developer Console, your Phone Number ID from the WhatsApp API Setup page, and the Graph API base URL (defaults to https://graph.facebook.com/v22.0). These authenticate all messaging requests through your WhatsApp Business Account.
Yes. The agent supports sending images (JPEG, PNG up to 5MB), videos (MP4, 3GPP up to 16MB), audio (AAC, MP3, OGG up to 16MB), documents (PDF, DOCX up to 100MB), and stickers (WebP up to 500KB). Media can be sent by URL or by uploading and using a media ID.
No. Tars sends messages through Meta's API in real time. Message content, customer phone numbers, and conversation histories remain on WhatsApp's infrastructure. Tars does not maintain a separate database of your messaging data or contact information.
Template messages are pre-approved message formats required for sending messages outside the 24-hour conversation window or for marketing and utility purposes. Categories include MARKETING, UTILITY, and AUTHENTICATION. The agent can create templates, check their approval status, and send them with dynamic parameters.
WhatsApp Business App offers basic canned responses for individual phone users. Tars AI Agents understand natural language, handle complex multi-turn conversations, integrate with your CRM, order system, and 600+ other tools, and scale across unlimited concurrent conversations. It is the difference between a sticky note and a full support team.
Yes. The agent sends interactive button messages with up to 3 quick-reply options and list messages with up to 10 selectable items organized into sections. These interactive formats dramatically improve response rates compared to plain text because customers tap instead of type.
The AI agent operates 24/7 with no business hours limitation. When a customer messages at any time, the agent responds instantly using the WhatsApp API. If the 24-hour session window has expired, the agent automatically switches to approved template messages to re-engage the customer.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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