Wati

Turn WhatsApp into your smartest support channel with Wati and AI

Two billion people use WhatsApp daily. Your AI agent leverages Wati's WhatsApp Business API to send session messages, manage contacts, and update customer attributes in real time. Support happens where your customers already are, without hiring more agents.

Chosen by 800+ global brands across industries

WhatsApp superpowers for your AI agent

From sending instant replies to enriching contact profiles, your AI agent uses Wati to deliver personalized WhatsApp support at scale.

Wati

Use Cases

WhatsApp automation at work

Discover how businesses use AI agents with Wati to handle WhatsApp support conversations, enrich contact data, and deliver instant replies at scale.

Instant WhatsApp Replies for E-commerce Orders

A customer messages your WhatsApp number asking about their order status. Your AI Agent pulls the order details from your backend and sends a session message through Wati with tracking info, delivery estimate, and a carrier link. The customer gets their answer in seconds on the channel they prefer. Your support team handles only the complex escalations.

Lead Capture and Contact Enrichment

A prospect messages your business for the first time on WhatsApp. Your AI Agent qualifies them by asking about their needs, then registers them as a new Wati contact with custom attributes like interest area, company size, and lead source. The sales team receives a fully enriched contact record without lifting a finger. Follow-up campaigns target the right segments.

VIP Customer Routing via Contact Tagging

A high-value customer contacts support about a billing issue. Your AI Agent recognizes their purchase history, updates their Wati contact attributes to mark them as priority, and routes the conversation to the senior support team. The customer receives white-glove treatment immediately. Retention rates improve because VIP customers never wait in general queues.

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FAQs

Frequently Asked Questions

How does the AI agent send WhatsApp messages through Wati?

The agent uses Wati's Send Session Message API, which delivers free-form text messages within the 24-hour conversation window. When a customer initiates a chat, the agent can reply with personalized content immediately. For messages outside the 24-hour window, approved templates would need to be used.

What is the Wati Access Token and where do I find it?

The Wati Access Token is an authentication credential found in the API Docs section of your Wati dashboard. It authenticates all API requests from Tars. Important: changing your Wati account password will invalidate the current token, so you would need to update it in Tars as well.

Can the agent create contacts with custom attributes in Wati?

Yes. When adding a contact, the agent can include custom key-value parameters like 'tier: gold' or 'source: website'. These custom fields appear on the contact record in Wati and can be used for segmentation, broadcast targeting, and personalized automation workflows.

Does Tars store WhatsApp conversation data from Wati?

No. Tars sends messages and manages contacts through Wati's API in real time. The actual conversation history, contact databases, and message logs remain in your Wati account. Tars does not maintain a separate copy of your WhatsApp messaging data.

Can the agent handle messages in multiple languages via Wati?

Yes. The Tars AI Agent detects the customer's language automatically and responds accordingly. Since Wati's session messaging API sends free-form text, the agent can compose replies in any language, matching the customer's preferred communication language.

How is using Tars with Wati different from Wati's built-in chatbot?

Wati's built-in chatbot uses rule-based flows with fixed decision trees. Tars AI Agents understand natural language, handle complex multi-turn conversations, and integrate with hundreds of other tools like your CRM or order system. Customers get human-like interactions, not menu selections.

What happens if a customer messages outside the 24-hour session window?

WhatsApp's Business API requires approved template messages for conversations initiated outside the 24-hour session window. The Tars agent uses Wati's session messaging for active conversations. For re-engagement, you would configure Wati's template broadcasting separately.

Can I use the agent to update existing contact information in Wati?

Yes. The agent calls Wati's Update Contact Attributes API with the customer's WhatsApp number and new custom parameters. This is useful for updating tags, tiers, preferences, or any custom field as customer information evolves during conversations.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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