Wati

Turn WhatsApp into your smartest support channel with Wati and AI

Two billion people use WhatsApp daily. Your AI agent leverages Wati's WhatsApp Business API to send session messages, manage contacts, and update customer attributes in real time. Support happens where your customers already are, without hiring more agents.

Chosen by 800+ global brands across industries

WhatsApp superpowers for your AI agent

From sending instant replies to enriching contact profiles, your AI agent uses Wati to deliver personalized WhatsApp support at scale.

Wati

Use Cases

WhatsApp automation at work

Discover how businesses use AI agents with Wati to handle WhatsApp support conversations, enrich contact data, and deliver instant replies at scale.

Instant WhatsApp Replies for E-commerce Orders

A customer messages your WhatsApp number asking about their order status. Your AI Agent pulls the order details from your backend and sends a session message through Wati with tracking info, delivery estimate, and a carrier link. The customer gets their answer in seconds on the channel they prefer. Your support team handles only the complex escalations.

Lead Capture and Contact Enrichment

A prospect messages your business for the first time on WhatsApp. Your AI Agent qualifies them by asking about their needs, then registers them as a new Wati contact with custom attributes like interest area, company size, and lead source. The sales team receives a fully enriched contact record without lifting a finger. Follow-up campaigns target the right segments.

VIP Customer Routing via Contact Tagging

A high-value customer contacts support about a billing issue. Your AI Agent recognizes their purchase history, updates their Wati contact attributes to mark them as priority, and routes the conversation to the senior support team. The customer receives white-glove treatment immediately. Retention rates improve because VIP customers never wait in general queues.

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FAQs

Frequently Asked Questions

How does the AI agent send WhatsApp messages through Wati?

The agent uses Wati's Send Session Message API, which delivers free-form text messages within the 24-hour conversation window. When a customer initiates a chat, the agent can reply with personalized content immediately. For messages outside the 24-hour window, approved templates would need to be used.

What is the Wati Access Token and where do I find it?

The Wati Access Token is an authentication credential found in the API Docs section of your Wati dashboard. It authenticates all API requests from Tars. Important: changing your Wati account password will invalidate the current token, so you would need to update it in Tars as well.

Can the agent create contacts with custom attributes in Wati?

Yes. When adding a contact, the agent can include custom key-value parameters like 'tier: gold' or 'source: website'. These custom fields appear on the contact record in Wati and can be used for segmentation, broadcast targeting, and personalized automation workflows.

Does Tars store WhatsApp conversation data from Wati?

No. Tars sends messages and manages contacts through Wati's API in real time. The actual conversation history, contact databases, and message logs remain in your Wati account. Tars does not maintain a separate copy of your WhatsApp messaging data.

Can the agent handle messages in multiple languages via Wati?

Yes. The Tars AI Agent detects the customer's language automatically and responds accordingly. Since Wati's session messaging API sends free-form text, the agent can compose replies in any language, matching the customer's preferred communication language.

How is using Tars with Wati different from Wati's built-in chatbot?

Wati's built-in chatbot uses rule-based flows with fixed decision trees. Tars AI Agents understand natural language, handle complex multi-turn conversations, and integrate with hundreds of other tools like your CRM or order system. Customers get human-like interactions, not menu selections.

What happens if a customer messages outside the 24-hour session window?

WhatsApp's Business API requires approved template messages for conversations initiated outside the 24-hour session window. The Tars agent uses Wati's session messaging for active conversations. For re-engagement, you would configure Wati's template broadcasting separately.

Can I use the agent to update existing contact information in Wati?

Yes. The agent calls Wati's Update Contact Attributes API with the customer's WhatsApp number and new custom parameters. This is useful for updating tags, tiers, preferences, or any custom field as customer information evolves during conversations.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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ISO
SOC 2
HIPAA

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