Sidetracker
Your AI agent pulls Sidetracker marketing lists and funnel data into conversations, helping teams understand which campaigns produce revenue and which ones waste budget. Get channel attribution answers instantly instead of digging through analytics dashboards.
Your AI agent retrieves Sidetracker lists and campaign details during live conversations, turning marketing analytics into actionable insights on demand.
Sidetracker
Practical scenarios where marketing teams use AI to pull Sidetracker data and make informed budget decisions without leaving their workflow.
Every Monday, the marketing director asks the AI Agent for a summary of all active Sidetracker lists. The agent retrieves every list with its details, groups them by channel, and presents a snapshot of where the budget is going and what is performing. The director gets a complete marketing overview in a five-minute conversation instead of a two-hour dashboard session.
Before launching a new paid social campaign, the marketing ops lead asks the AI Agent to check if a corresponding Sidetracker list exists. The agent searches existing lists, confirms whether tracking is already configured, and flags if a new list needs to be created. This prevents attribution gaps and ensures every campaign dollar is measurable from day one.
The CEO asks 'Which marketing channels are actually driving revenue?' The AI Agent pulls Sidetracker list details that map to each funnel stage, from lead acquisition through to closed deals, and summarizes which channels contribute most to bottom-line results. The CEO gets a data-backed answer in conversation instead of waiting for the next quarterly review.
Sidetracker
FAQs
The agent retrieves marketing lists and their detailed attributes from Sidetracker's API. This includes campaign tracking information, funnel data, and channel attribution details. It accesses lists via the Get Lists and Get List Details endpoints.
The agent uses Sidetracker's pagination parameters, page and page_size, to retrieve lists in manageable chunks. It automatically fetches subsequent pages until all data is collected, so you never miss a tracked campaign regardless of dataset size.
No. Tars queries Sidetracker's API in real-time during each conversation. Your marketing lists, spend data, and attribution metrics are fetched live and used only within the active session. Nothing is stored on Tars servers.
The agent can pull data from Sidetracker and other connected tools within the same conversation. For example, it could retrieve a Sidetracker campaign list and then look up related leads in your CRM. Cross-tool data stays in the conversation context.
The API key should have read access to your Sidetracker lists and list details. Generate the key from your Sidetracker account settings. The agent only performs read operations, so no write permissions are required.
The current integration focuses on reading list data. The agent retrieves existing lists and their details but does not create, update, or delete lists. List configuration still happens within the Sidetracker interface.
The dashboard requires logging in and navigating through multiple views. With Tars, you ask a question in conversation and the agent pulls the relevant Sidetracker data instantly. It removes context switching and makes marketing analytics accessible to anyone on the team.
Sidetracker provides insights into lead origins and links revenue back to specific campaigns across your marketing channels. The agent surfaces this attribution data in conversation, helping you identify which paid, organic, and referral sources are truly driving revenue.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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