Google Search
Customers ask questions your knowledge base does not cover. Your AI agent searches Google via SerpAPI in real time, pulls relevant results, and crafts accurate answers. From competitor comparisons to current pricing to recent news, your agent always has the latest information.
Your AI agent harnesses Google's search index through SerpAPI to answer questions that require up-to-date web data, current events, or external research.
Google Search
See how businesses use Google Search-powered AI agents to handle questions that require live web data, current pricing, or external research during customer conversations.
A prospect asks 'How does your pricing compare to [competitor]?' Your AI Agent runs a Google search for the competitor's current pricing page, finds the relevant details, and provides an honest comparison alongside your value proposition. The prospect gets an informed answer immediately, and your sales team does not scramble to find competitor intel.
A customer asks about a new regulation affecting your industry that your docs have not covered yet. Your AI Agent searches Google for authoritative sources, pulls the relevant regulatory details, and summarizes the impact. The customer gets a helpful answer even though the information is not in your system, building trust in your support quality.
A shopper asks 'What are the best laptop stands for back pain?' Your AI Agent searches Google for recent product reviews, compiles top recommendations with links, and suggests any matching products from your catalog. The buyer gets research assistance without leaving your site, increasing engagement and conversion likelihood.
Google Search
FAQs
You configure this in your agent's gambit logic. Typically, the agent first checks your knowledge base for an answer. If no relevant content is found, or if the question requires current data (like pricing, news, or external references), the agent triggers a Google Search via SerpAPI to fill the gap.
Yes. SerpAPI supports language (hl), country (gl), and Google domain parameters. The agent can automatically detect the customer's language and adjust search parameters, or you can configure fixed regional settings for location-specific results.
SerpAPI returns structured JSON with organic results (title, link, snippet), knowledge panels, People Also Ask sections, related searches, ads, images, news, and more. The agent processes this data and presents the most relevant information conversationally.
Only questions that trigger a Google Search use SerpAPI credits. If the agent answers from your knowledge base, no search credit is consumed. You can also configure rate limits and caching to control API usage per conversation.
Yes. Using the tbm parameter, the agent can run image searches (tbm=isch), video searches (tbm=vid), news searches (tbm=nws), or shopping searches (tbm=shop). Each returns structured results specific to that content type.
Your customer stays in the conversation. The agent searches, filters, and summarizes the best results in context of their specific question, saving them the effort. Plus, the agent can combine Google results with your internal data for a comprehensive answer no search engine page can provide alone.
Yes. SerpAPI handles CAPTCHA solving, proxy rotation, and rate management on their infrastructure. Your agent makes a simple API call and gets clean, structured results. No infrastructure management needed on your side.
Yes. In your agent configuration, you can set guardrails around search topics, approved domains, or query patterns. The agent follows your rules about what kinds of searches are appropriate, keeping responses on-brand and relevant to your business.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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