Sendspark

Personalized video outreach that scales through AI conversations

Sales teams record one video and need it personalized for hundreds of prospects. Your AI agent creates Sendspark dynamic video campaigns, adds prospects with personalized data, retrieves campaign details, and manages webhooks. Video prospecting at scale without manual effort per recipient.

Chosen by 800+ global brands across industries

Video prospecting, fully automated

Your AI agent manages Sendspark's personalized video platform, creating campaigns, enrolling prospects, and tracking engagement through direct API integration.

Create Video Campaigns

Your sales team wants to launch a personalized outreach campaign. The AI agent creates a new dynamic video campaign in Sendspark with a name and workspace assignment. The campaign is ready for prospect enrollment within seconds of the request.

Add Prospects to Campaigns

A lead qualifies during a conversation and needs a personalized video. Your AI agent adds the prospect to a dynamic campaign with their name, email, and custom data. Sendspark generates an AI-personalized video intro automatically for that specific recipient.

Bulk Enroll Prospects

Your team has a list of qualified leads from a conference. The AI agent bulk-adds all prospects to a dynamic campaign in a single API call, with deduplication configuration to prevent duplicates. Hundreds of personalized videos queued at once.

Look Up Prospect Data

Need to check if a prospect was already added to a campaign? Your AI agent retrieves prospect details by email within a specific campaign or across the workspace, returning their enrollment status, video link, and engagement data.

Review Campaign Details

Your sales manager asks about an active outreach campaign. The AI agent fetches the full campaign details from Sendspark including name, prospect count, and configuration. Campaign oversight without navigating the Sendspark dashboard.

Manage Webhooks

Your team needs real-time notifications when prospects view their videos. The AI agent lists, creates, and deletes webhooks for video view events, CTA clicks, and other engagement triggers. Event-driven workflows configured through conversation.

Sendspark

Use Cases

Video outreach that sells while you sleep

See how sales teams and agencies use AI agents to launch personalized video campaigns through Sendspark without recording individual videos for each prospect.

Personalized Video Outreach After Lead Qualification

A prospect qualifies through your AI agent's intake questions, revealing they are a VP of Sales at a mid-market SaaS company. Your AI Agent adds them to the appropriate Sendspark dynamic campaign with their name, company, and role. Sendspark generates a video with a personalized AI intro addressing them by name. The prospect receives a unique video link within their follow-up email. One recorded video reaches hundreds of qualified leads, each with a personal touch.

Post-Event Bulk Video Campaign Launch

Your sales team returns from a trade show with 300 business cards. They upload the contact list to the Tars agent. Your AI Agent bulk-enrolls all 300 prospects into a Sendspark dynamic video campaign with deduplication enabled to handle overlaps with existing contacts. Each prospect gets a personalized video within hours. What would take days of individual outreach happens through a single conversation.

Engagement Tracking That Triggers Follow-Up Actions

Your sales ops team configures webhook notifications for video views through the agent. When a high-priority prospect watches their personalized video, the webhook fires and the Tars agent can notify the sales rep via Slack or add a note in the CRM. Hot leads get immediate follow-up while their interest is fresh. Video engagement becomes an actionable sales signal.

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FAQs

Frequently Asked Questions

How does the AI agent create personalized videos through Sendspark?

The agent does not record videos. Instead, it enrolls prospects into existing dynamic video campaigns via the API. You record one base video in Sendspark, and the platform generates AI-personalized intros (like 'Hi Sarah') for each prospect the agent adds. The result is a unique video per recipient without re-recording.

Can the agent add prospects in bulk or only one at a time?

Both. The Add Prospect endpoint handles individual additions with detailed prospect data, while the Bulk Add endpoint accepts an array of prospects in a single API call. The bulk endpoint also supports deduplication configuration to prevent duplicate enrollments.

What prospect data can the agent pass to Sendspark?

The agent sends prospect name, email, company, role, and any custom fields your dynamic campaign uses for personalization. This data drives the AI-generated video intros and can be used in video thumbnail text, landing page personalization, and CTA buttons.

Does Tars store my prospect video data or engagement metrics?

No. Prospect data and video analytics remain in Sendspark. Tars passes prospect information to Sendspark during enrollment and retrieves engagement data on demand during conversations. No video content, viewer data, or prospect information is cached separately.

Can the agent check if a prospect already received a video?

Yes. The Get Campaign Prospect Data By Email endpoint lets the agent look up a prospect by email within a specific campaign or workspace. It returns their enrollment status, video link, and any available engagement data, preventing duplicate outreach.

How do webhooks work with the Sendspark integration?

The agent can list all configured webhooks, delete outdated ones, and monitor active webhook configurations within a workspace. Webhooks notify external systems when prospects view videos, click CTAs, or trigger other engagement events, enabling real-time follow-up actions.

How is this different from just sending video links manually?

Manual video links lack personalization. Sendspark's dynamic campaigns add AI-generated personalized intros, custom thumbnails with the recipient's name, and personalized landing pages. The Tars agent automates enrollment at scale, so every prospect gets a personal video experience without individual effort.

What authentication does the Sendspark integration require?

You need a Sendspark API key (workspace-scoped) and an API secret (user-scoped). Both are generated in your Sendspark account settings. Enter them in the Tars dashboard when connecting the tool. All API calls require a workspace ID parameter.

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Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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