Sendlane
Shoppers abandon carts, browse products, and ask questions at all hours. Your AI agent manages Sendlane campaigns, creates targeted mailing lists, applies subscriber tags, and monitors custom fields in real time. Marketing automation that responds to buyer behavior through conversation.
Your AI agent manages Sendlane's email and SMS marketing platform, handling lists, campaigns, tags, and subscriber segmentation through direct API interactions.
Sendlane
How ecommerce brands use AI agents to build Sendlane lists from live interactions, tag buyer intent, and keep campaign infrastructure organized.
A shopper chats with your AI agent about running shoes and shares their email for size notifications. Your AI Agent creates the contact in a 'Running Gear Interest' list in Sendlane with double opt-in enabled, applies a 'shoe-browser' tag, and stores the shoe size in a custom field. Sendlane's automation triggers a targeted welcome sequence. The shopper gets relevant content from their very first interaction.
Your marketing lead asks 'How are our Black Friday campaigns doing?' Your AI Agent retrieves all campaigns from Sendlane, filters by recent activity, and presents a summary of each campaign's status and performance indicators. The team identifies top performers and underperformers in seconds, making real-time adjustments to subject lines and send times without switching tools.
After the holiday season ends, your team asks the agent to clean up promotional lists. Your AI Agent reviews all Sendlane mailing lists, identifies seasonal lists that are no longer needed, and deletes them after confirmation. Subscriber data stays clean and campaigns target only active audiences. What typically takes a marketing ops person an afternoon gets done in one conversation.
Sendlane
FAQs
The agent uses the Create List endpoint with required fields: list name, sender name, sender email, physical address (street, city, state, zip, country), and a permission reminder for email footers. You can also enable double opt-in. The list appears in your Sendlane account immediately and is ready for subscriber additions.
Yes. The agent creates tags via the Tag Create endpoint and assigns them to subscriber profiles. When a shopper discusses a specific product category or expresses purchase intent during a chat, the agent applies relevant tags. These tags trigger Sendlane automation workflows like targeted drip campaigns.
The agent fetches a paginated list of email campaigns including their names, statuses, and identifiers. You can specify page numbers and results per page (default 30). This provides an at-a-glance view of campaign activity without navigating the Sendlane dashboard.
No. All subscriber information is managed directly in Sendlane through API calls during conversations. Tars does not maintain a separate copy of your mailing lists, tags, or campaign data. Contact details and list memberships remain exclusively in your Sendlane account.
You need three credentials: your Sendlane account subdomain (used to construct the API base URL), your API key, and your hash key. All three are found in the Sendlane dashboard under account settings. Enter them once in the Tars dashboard during tool setup.
The agent retrieves all custom fields defined in your Sendlane account, including field names, types, and IDs. This metadata lets the agent map conversation data to the correct subscriber properties. Custom field values captured during chats enable precise segmentation in your automation workflows.
Sendlane's native Shopify integration syncs purchase data passively. With Tars, your AI agent actively captures behavioral signals from live conversations, like product interests, sizing preferences, and purchase timing. These intent signals create richer subscriber profiles that Sendlane's standard e-commerce sync cannot capture.
The agent deletes a mailing list by its ID using the List Delete endpoint. Subscribers on that list are not removed from your Sendlane account, they simply lose that list association. Their data, tags, and other list memberships remain intact. Always verify the list ID before deletion.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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