SendGrid

148 billion emails a month, now triggered by AI conversations

Your customers need order confirmations, password resets, and campaign updates. Your AI agent sends transactional emails through SendGrid, manages templates, handles contact lists, and monitors delivery analytics. Email operations that respond to customer needs in real time, not batch schedules.

Chosen by 800+ global brands across industries

Email delivery powered by conversation

Your AI agent orchestrates SendGrid's full email infrastructure, from transactional sends and template management to contact lists and suppression handling.

Send Transactional Emails

A customer completes an action that requires confirmation. Your AI agent triggers a SendGrid email using dynamic templates, personalizing the content with real-time data from the conversation. Order receipts, welcome emails, and notifications delivered instantly.

Manage Email Templates

Your marketing team needs template updates without developer involvement. The AI agent creates new transactional templates, activates specific versions, and manages template versioning through SendGrid's API. Template lifecycle controlled through conversation.

Handle Contact Lists

When new leads come through conversations, your AI agent adds or updates contacts in SendGrid with custom field data. It creates segmented lists, manages contact properties, and ensures your audience database stays current without manual imports.

Monitor Delivery Events

Your operations team asks about email deliverability. The AI agent configures event webhooks, retrieves alert settings, and checks suppression groups. Real-time visibility into bounces, blocks, and delivery rates through conversation.

Manage Suppressions

A customer reports they are not receiving emails. Your AI agent checks SendGrid's global suppressions and bounce lists, identifies if the address is suppressed, and can add or remove entries from suppression groups to resolve delivery issues.

Create Marketing Campaigns

Your marketing team wants to launch a campaign quickly. The AI agent creates Single Sends with email content, recipient segments, and scheduling through SendGrid's campaign API. Campaign creation moves from dashboard clicks to conversational commands.

SendGrid

Use Cases

Email operations that never wait

See how businesses use AI agents to send transactional emails, manage templates, and resolve deliverability issues through SendGrid without touching a dashboard.

Transactional Email Triggered by Customer Actions

A customer completes a purchase through your AI agent's guided checkout flow. Your AI Agent sends a personalized order confirmation through SendGrid using a dynamic template populated with the order details, shipping address, and estimated delivery date. The customer receives their receipt within seconds of completing the conversation. No manual trigger needed.

Deliverability Troubleshooting in Real Time

A customer messages 'I never got my verification email.' Your AI Agent checks SendGrid's suppression groups and bounce lists for that email address, identifies that the address was soft-bounced three days ago, and removes it from the bounce list. The agent then resends the verification email. Issue diagnosed and resolved in one conversation without involving the engineering team.

Automated List Building From Conversation Leads

Visitors to your website chat with the AI agent about your product. Those who express purchase intent share their email during the conversation. Your AI Agent adds each contact to a SendGrid list tagged as 'High Intent Leads' with custom field data from the conversation. Your sales team gets a warm, segmented list built automatically from real interactions.

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SendGrid

SendGrid

FAQs

Frequently Asked Questions

How does the AI agent send emails through SendGrid?

The agent uses SendGrid's v3 Mail Send API to dispatch emails. It specifies recipients, sender identity, subject, and content (HTML or plain text). For templated sends, it references a dynamic template ID and passes personalization variables. Emails are queued for immediate delivery through SendGrid's infrastructure.

Can the agent manage dynamic email templates?

Yes. The agent can create transactional templates, add new template versions with HTML content, activate specific versions, and list all templates. Dynamic templates support Handlebars syntax for personalization, and the agent populates variables with data gathered during the conversation.

What happens when SendGrid bounces an email the agent sent?

SendGrid automatically adds the bounced address to its bounce suppression list. The agent can check this list, diagnose why a customer is not receiving emails, and remove the address from the bounce list if the issue is resolved. Event webhooks can also notify external systems of bounce events.

Does Tars store email addresses or message content from SendGrid?

Tars does not maintain a separate database of your SendGrid contacts or email content. Recipient data and email bodies are passed through to SendGrid's API during each conversation action. Contact lookups and suppression checks are performed live against your SendGrid account.

Can the agent create and manage marketing campaigns?

Yes. The agent creates Single Sends with email content, recipient segments, and send schedules. It can also bulk-delete campaigns, duplicate sends, and manage campaign metadata. For ongoing campaigns, the agent retrieves performance data and delivery status through SendGrid's campaign endpoints.

How does the agent handle email suppression groups?

The agent creates suppression groups for different email categories (promotions, transactional, updates), adds or removes addresses from groups, and checks whether a specific email is suppressed. This ensures compliance with subscriber preferences and CAN-SPAM requirements.

What is the difference between using this integration and SendGrid's dashboard?

The dashboard requires manual navigation across templates, contacts, and campaign sections. With Tars, your team accomplishes email tasks through natural language. The agent chains multiple API calls, like creating a template, populating it with conversation data, and sending it to a new contact, all in one interaction.

Can the agent manage sender authentication and domain verification?

Yes. The agent can authenticate domains, create branded links, manage sender identities, and check whether domain verification steps are completed. This ensures your emails pass SPF, DKIM, and DMARC checks for maximum deliverability.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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