Semrush

Turn SEO data into conversational intelligence with Semrush AI

Marketing teams ask complex SEO questions daily. Your AI agent queries Semrush's 25-billion keyword database, retrieves competitor rankings, backlink profiles, and ad copy data in real time. Data-driven SEO decisions happen during the conversation, not after hours of manual research.

Chosen by 800+ global brands across industries

SEO intelligence on demand

Your AI agent becomes an SEO analyst, pulling keyword rankings, competitor data, and backlink profiles from Semrush's massive database during live conversations.

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Use Cases

SEO strategy conversations that deliver

Real scenarios where marketing teams get competitive intelligence, keyword opportunities, and backlink insights without leaving the chat window.

Competitive Keyword Gap Discovery on Demand

A content manager asks 'Show me keywords that competitor.com ranks for in the US that we don't.' Your AI Agent runs Semrush's Domain vs Domain analysis, identifies gaps where the competitor appears in organic results but your domain does not, and returns the list sorted by search volume. The team immediately has a prioritized content roadmap. No spreadsheet gymnastics required.

Real-Time Backlink Health Checks Before Outreach

Before launching a link-building campaign, your SEO specialist asks the agent to audit a prospect domain's backlink profile. Your AI Agent retrieves the Authority Score, referring domain count, anchor text distribution, and TLD breakdown from Semrush. The specialist instantly knows whether the domain is worth pursuing, saving hours of manual vetting across multiple tools.

Instant Keyword Difficulty Assessment for Content Briefs

A writer needs to know if a target keyword is realistic before starting a 3,000-word article. They ask the agent about difficulty and volume. Your AI Agent calls Semrush's Keyword Difficulty endpoint, returns the KD score (0-100), monthly search volume, and related question-format keywords. The writer gets a go/no-go signal and related angles in one conversation.

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FAQs

Frequently Asked Questions

Which Semrush databases can the AI agent query?

The agent supports all 130+ Semrush regional databases. When querying keywords or competitors, you specify a database code like 'us' for United States, 'gb' for United Kingdom, or 'de' for Germany. Organic search, paid search, PLA, and backlink data are all accessible across these regions.

Does the agent consume Semrush API units when making queries?

Yes. Each API call consumes units from your Semrush account's API balance. Unit costs vary by endpoint, with keyword overview using fewer units than large competitor or backlink reports. You can monitor consumption in your Semrush dashboard under API settings.

Can the agent compare multiple competitor domains in a single conversation?

Yes. The Domain vs Domain endpoint supports comparing up to five domains simultaneously to find common, unique, or gap keywords. The agent can also run sequential queries across competitor organic search, paid search, and backlink endpoints to build a comprehensive competitive picture.

What backlink metrics does the agent retrieve from Semrush?

The agent accesses Authority Score, total backlinks, referring domains, referring IPs, anchor text distribution, TLD distribution, indexed pages, follow vs. nofollow ratios, and historical backlink trends. It can analyze root domains, subdomains, or specific URLs.

How does the Semrush integration differ from using the Semrush dashboard?

The dashboard requires manual navigation through multiple tools and exports. With Tars, your team asks natural language questions and gets structured data back instantly. The agent combines multiple Semrush API calls to synthesize insights that would normally require switching between several Semrush reports.

Can the agent pull question-based keywords for content strategy?

Yes. The Phrase Questions endpoint returns question-format keywords semantically related to your target phrase. These are ideal for FAQ sections, blog content, and featured snippet targeting. Results include search volume, keyword difficulty, and competition data.

Does Tars store Semrush keyword or competitor data?

No. All Semrush data is fetched live during the conversation. Keyword metrics, competitor rankings, and backlink data are queried in real time and used only for the current response. Tars does not cache or maintain a separate database of your Semrush intelligence.

What Semrush subscription is required for the API integration?

The Semrush API is available as an add-on to Business subscriptions. You need a Business plan with API access enabled, plus purchased API units. The Standard API provides access to Analytics endpoints covering keywords, competitors, backlinks, and advertising data.

How to add Tools to your AI Agent

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Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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