Semrush

Turn SEO data into conversational intelligence with Semrush AI

Marketing teams ask complex SEO questions daily. Your AI agent queries Semrush's 25-billion keyword database, retrieves competitor rankings, backlink profiles, and ad copy data in real time. Data-driven SEO decisions happen during the conversation, not after hours of manual research.

Chosen by 800+ global brands across industries

SEO intelligence on demand

Your AI agent becomes an SEO analyst, pulling keyword rankings, competitor data, and backlink profiles from Semrush's massive database during live conversations.

Semrush

Use Cases

SEO strategy conversations that deliver

Real scenarios where marketing teams get competitive intelligence, keyword opportunities, and backlink insights without leaving the chat window.

Competitive Keyword Gap Discovery on Demand

A content manager asks 'Show me keywords that competitor.com ranks for in the US that we don't.' Your AI Agent runs Semrush's Domain vs Domain analysis, identifies gaps where the competitor appears in organic results but your domain does not, and returns the list sorted by search volume. The team immediately has a prioritized content roadmap. No spreadsheet gymnastics required.

Real-Time Backlink Health Checks Before Outreach

Before launching a link-building campaign, your SEO specialist asks the agent to audit a prospect domain's backlink profile. Your AI Agent retrieves the Authority Score, referring domain count, anchor text distribution, and TLD breakdown from Semrush. The specialist instantly knows whether the domain is worth pursuing, saving hours of manual vetting across multiple tools.

Instant Keyword Difficulty Assessment for Content Briefs

A writer needs to know if a target keyword is realistic before starting a 3,000-word article. They ask the agent about difficulty and volume. Your AI Agent calls Semrush's Keyword Difficulty endpoint, returns the KD score (0-100), monthly search volume, and related question-format keywords. The writer gets a go/no-go signal and related angles in one conversation.

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FAQs

Frequently Asked Questions

Which Semrush databases can the AI agent query?

The agent supports all 130+ Semrush regional databases. When querying keywords or competitors, you specify a database code like 'us' for United States, 'gb' for United Kingdom, or 'de' for Germany. Organic search, paid search, PLA, and backlink data are all accessible across these regions.

Does the agent consume Semrush API units when making queries?

Yes. Each API call consumes units from your Semrush account's API balance. Unit costs vary by endpoint, with keyword overview using fewer units than large competitor or backlink reports. You can monitor consumption in your Semrush dashboard under API settings.

Can the agent compare multiple competitor domains in a single conversation?

Yes. The Domain vs Domain endpoint supports comparing up to five domains simultaneously to find common, unique, or gap keywords. The agent can also run sequential queries across competitor organic search, paid search, and backlink endpoints to build a comprehensive competitive picture.

What backlink metrics does the agent retrieve from Semrush?

The agent accesses Authority Score, total backlinks, referring domains, referring IPs, anchor text distribution, TLD distribution, indexed pages, follow vs. nofollow ratios, and historical backlink trends. It can analyze root domains, subdomains, or specific URLs.

How does the Semrush integration differ from using the Semrush dashboard?

The dashboard requires manual navigation through multiple tools and exports. With Tars, your team asks natural language questions and gets structured data back instantly. The agent combines multiple Semrush API calls to synthesize insights that would normally require switching between several Semrush reports.

Can the agent pull question-based keywords for content strategy?

Yes. The Phrase Questions endpoint returns question-format keywords semantically related to your target phrase. These are ideal for FAQ sections, blog content, and featured snippet targeting. Results include search volume, keyword difficulty, and competition data.

Does Tars store Semrush keyword or competitor data?

No. All Semrush data is fetched live during the conversation. Keyword metrics, competitor rankings, and backlink data are queried in real time and used only for the current response. Tars does not cache or maintain a separate database of your Semrush intelligence.

What Semrush subscription is required for the API integration?

The Semrush API is available as an add-on to Business subscriptions. You need a Business plan with API access enabled, plus purchased API units. The Standard API provides access to Analytics endpoints covering keywords, competitors, backlinks, and advertising data.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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