SegMetrics
SegMetrics tracks every touchpoint from first click to final purchase across your entire funnel. When your AI agent captures leads and manages contacts, that data flows into SegMetrics with full UTM attribution, connecting chat interactions to the marketing campaigns that drove them.
Contact management, product creation, and UTM tracking. Your AI agent feeds SegMetrics the conversion data it needs to attribute revenue back to the campaigns that started the journey.
SegMetrics
From lead capture with full UTM context to product revenue tracking, see how AI agents feed SegMetrics the data it needs to tell you exactly which marketing dollars are working.
A visitor from a Facebook ad starts chatting with your AI agent and shares their email and name. The agent creates the contact in SegMetrics with the complete UTM string from the referring URL: source, medium, campaign name, ad content, and keyword. SegMetrics now ties this lead to the exact Facebook campaign. Weeks later when they purchase, revenue attributes back to that specific ad.
Your team launches a new online course and needs SegMetrics to track its revenue attribution. The agent creates the product in SegMetrics with the course name, price, type set to 'digital', and an external ID matching your payment processor. Revenue from every sale now maps to the marketing touchpoints that generated each buyer. No manual dashboard configuration needed.
A customer tells your AI agent they want to opt out of marketing emails. The agent updates their SegMetrics contact status to 'inactive' immediately. If they later return and re-engage, the agent flips them back to 'active' with updated timestamps. Your attribution reports reflect accurate active audience sizes and the contact's full lifecycle journey stays documented.
SegMetrics
FAQs
When a visitor lands on your site from a marketing campaign, the UTM parameters are available in the page URL. The agent reads these values and includes utm_source, utm_medium, utm_campaign, utm_content, and utm_term when creating or updating the contact in SegMetrics. This ties the lead directly to the campaign that drove the visit.
Yes. The product creation endpoint requires a type field that accepts either 'digital' or 'physical'. Digital products cover courses, ebooks, software, and subscriptions. Physical products cover tangible goods. The agent sets the type along with name, price, and external ID when creating each product record.
SegMetrics uses an upsert model. If the contact ID already exists, the API updates the existing record with the new data. New fields like UTM parameters or name changes merge into the existing profile. The last_updated timestamp records when the modification happened. No duplicate contacts are created.
No. Contact details, UTM parameters, and product information are sent directly to SegMetrics via their API during conversations. Tars does not maintain a separate database of attribution data. The information flows from the conversation to SegMetrics in real-time and lives in your SegMetrics account.
Yes. The agent calls SegMetrics' Delete Contact endpoint with the contact ID to permanently remove the record. This supports right-to-erasure requests under GDPR. The deletion is immediate and irreversible, so the agent confirms the action with the requesting user before executing it.
SegMetrics supports four attribution models: Any Page View, First Visit, Opt-in, and Purchase. The UTM data and contact creation timestamps the agent provides feed into these models. When a contact eventually purchases, SegMetrics traces back to the original campaign data the agent captured, attributing revenue to the correct marketing source.
Segment is a customer data platform that routes events to hundreds of destinations. SegMetrics is a marketing analytics platform focused specifically on revenue attribution across long customer journeys. SegMetrics connects purchases made weeks or months later back to the original marketing touchpoint. They complement each other and integrate directly.
Yes. Both contacts and products support external_id fields. The agent passes your CRM contact ID, payment processor customer ID, or any other system identifier when creating records. This ensures SegMetrics data aligns with your other platforms, enabling cross-system reporting and data reconciliation.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
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