Segment
Your AI agent identifies users, tracks events, and records page views directly into Segment during every customer interaction. No manual tagging, no missed touchpoints. Each conversation enriches your customer data platform with behavioral signals that flow to all your downstream tools.
Identify, track, group, page, screen, and batch. Your AI agent speaks Segment's full event vocabulary, turning every interaction into actionable customer data.
Segment
See how AI agents use Segment to automatically turn every conversation into rich behavioral data that flows to your CRM, analytics, marketing automation, and data warehouse.
A website visitor chats with your AI agent and mentions they are a marketing director at a 200-person SaaS company. The agent fires a Segment Identify call with their email, name, title, and company size, followed by a Group call linking them to their organization. Within seconds, their profile appears in HubSpot, their traits update in Amplitude, and their account shows in your data warehouse. One conversation, every tool enriched.
Your AI agent helps a customer complete a demo request through conversational Q&A. When the customer confirms, the agent sends a Segment Track event with properties like demo type, product interest, and lead score. This event flows to Google Analytics, your CRM, and your marketing automation without any frontend event tagging. Marketing tracks conversions from chat interactions just like web form submissions.
A visitor has browsed your site three times anonymously before finally engaging with your AI agent and sharing their email. The agent sends an Alias call merging the anonymous ID with their real identity, then an Identify call with their traits. Segment stitches the entire journey together. Your analytics show all three visits, the chat engagement, and the conversion as one unified customer story.
Segment
FAQs
The agent supports all core Segment event types: Identify (user traits), Track (custom events), Page (web page views), Screen (mobile app views), Group (organization association), Alias (identity merging), and Batch (multiple events in one call). This covers the complete Segment tracking vocabulary.
Yes. Events sent by the agent use the same Segment source and follow the same schema as your existing tracking. They appear in your Segment debugger, flow to all connected destinations, and merge with existing user profiles. There is no separate data silo for agent-generated events.
The agent can use Segment's anonymousId parameter for users who have not provided identifying information. When the customer eventually shares their email or name, the agent sends an Identify call followed by an Alias call to merge the anonymous activity with the known profile. The full pre-identification history is preserved.
Yes. Each event the agent sends can include an integrations object that enables or disables specific destinations. For example, you can send Track events to Amplitude but not Salesforce, or send Identify events everywhere except a particular warehouse. Per-event destination control follows Segment's standard integrations parameter.
Tars sends event data to Segment's HTTP Tracking API in real-time during conversations. The data flows directly to Segment and your configured destinations. Tars does not maintain a separate persistent copy of the customer traits, events, or properties sent through the Segment integration.
The integration requires a Segment API token and your workspace region, either 'api' for US-based workspaces or 'eu1' for EU-based workspaces. The API token authenticates management API calls. For tracking, a write key can also be provided. Both credentials are entered once in the Tars Tools configuration.
Yes. The agent can update source metadata including display name, settings, and enabled status through Segment's Update Source API. It can also manage write keys, add labels to sources, and list connected warehouses. This enables programmatic source management from within conversations.
Client-side tracking captures page interactions through JavaScript on the user's browser. Agent-side tracking captures conversational interactions like questions asked, information provided, and actions completed through chat. Together they provide a complete picture of both browsing behavior and conversation engagement in a unified Segment profile.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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