Plain

B2B support that scales: Plain meets AI-powered conversations

Your AI agent looks up customer profiles, creates support threads, and segments accounts in Plain, all during the initial conversation. B2B customers get fast, context-rich responses. Your support team gets pre-triaged threads with full history.

Chosen by 800+ global brands across industries

B2B support operations, automated

Your AI agent reads customer profiles, creates and updates threads, manages groups, and fetches company data from Plain's GraphQL API, keeping your B2B support pipeline organized in real time.

Plain

Use Cases

B2B support, front-loaded with context

See how B2B support teams use AI agents with Plain to deliver faster resolutions, smarter routing, and richer customer context from the first interaction.

Enterprise Customers Get VIP Treatment Automatically

An enterprise customer emails about an urgent issue. Your AI Agent recognizes their email, looks up their Plain profile, sees they belong to the 'Enterprise' customer group with a high contract value, and creates a priority thread assigned directly to a senior support engineer. The customer gets routed to the right person in seconds. No triage delay, no generic queue.

Thread Creation with Full Conversation Context

A customer describes a complex technical issue through your website chat. Your AI Agent cannot resolve it autonomously but creates a thread in Plain with the complete conversation, detected issue category, and suggested labels. The support engineer opens the thread and has everything they need. No 'Can you repeat what you told the bot?' moments.

Self-Service Account Lookups for B2B Customers

A customer success manager messages 'What's the contract value for Acme Corp?' Your AI Agent fetches the company record from Plain, retrieves the contract value, account owner, and domain, and responds instantly. The CSM gets the data without logging into Plain. Internal teams get self-service access to customer account intelligence.

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Plain

Plain

FAQs

Frequently Asked Questions

How does the AI agent look up customers in Plain?

The agent queries Plain's API by email address or customer ID. Plain returns the full customer profile including name, email, company affiliation, customer groups, and external IDs. If the customer does not exist, the agent can create a new record using the upsert endpoint, which either creates or updates based on the identifier.

Can the agent create threads with labels and assignments?

Yes. When creating a thread, the agent can specify a title, attach label type IDs for categorization, and assign the thread to a specific user on your team. This means threads arrive in Plain already categorized and routed. Your support team skips the manual triage step entirely.

Does the agent support Plain's GraphQL API?

Yes. Beyond the dedicated endpoints, the agent can execute arbitrary GraphQL queries and mutations against Plain's API. This covers advanced operations like fetching thread timelines, running custom filters, replying to threads, and retrieving label types. If Plain's API supports it, the agent can do it.

Does Tars store my Plain customer data?

No. Tars queries Plain in real time during each conversation. Customer profiles, thread contents, and company details are fetched live and used only for the active interaction. We do not maintain a separate copy of your Plain support data.

Can the agent handle customer segmentation with groups and tiers?

Yes. The agent can create customer groups, add or remove customers from groups, and fetch tier details. This enables segment-based routing where enterprise customers get priority handling and SMB customers get self-service resources. Groups and tiers from Plain drive the agent's behavior automatically.

How is this different from Plain's built-in AI features?

Plain's native AI assists your support team inside Plain. Tars AI agents work on the customer-facing side, engaging customers before they reach your team. The agent handles initial triage, gathers context, attempts self-service resolution, and only creates Plain threads when human intervention is needed. They complement each other.

What authentication does the Plain integration require?

Tars needs a Plain API key, which you generate from your Plain workspace settings. Enter it in the Tars Tools section. The key is encrypted at rest and in transit. Plain API keys scope access to your workspace, so the agent only sees data from your organization.

Can the agent update existing threads or just create new ones?

Both. The agent can create new threads, update thread titles, send replies within existing threads, and query threads by status. When a customer follows up on an existing issue, the agent finds the thread in Plain and adds the new information instead of creating duplicates. Conversation continuity is maintained.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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