OpenRouter

One API, 400+ AI models, every customer conversation covered by OpenRouter

Stop being locked into a single LLM. Your AI agent picks the right model for every customer question through OpenRouter, whether it needs GPT-4 for reasoning or a fast model for simple lookups. Smarter answers, lower costs, zero vendor lock-in.

Chosen by 800+ global brands across industries

Multi-model intelligence on demand

Your AI agent dynamically selects from hundreds of language models, generates completions, and monitors usage, all through a single unified API endpoint.

OpenRouter

Use Cases

Smart model routing in action

See how businesses use AI agents with OpenRouter to match every customer interaction to the best-fit language model, optimizing quality and cost simultaneously.

Cost-Optimized Customer Support

A customer asks a simple FAQ. Your AI Agent checks the question complexity, selects a lightweight model through OpenRouter for fast, inexpensive inference, and delivers the answer in under a second. Complex questions automatically route to a premium model. You get GPT-4-level quality only when you need it, cutting AI costs by up to 70% without customers noticing any difference.

Multilingual Conversations Without Model Switching

A customer writes in Japanese. Your AI Agent queries OpenRouter's model catalog, finds a model optimized for Japanese language understanding, and generates the response through that model. The next customer writes in Spanish, and the agent seamlessly switches. One integration handles every language through the best-fit model.

Resilient Responses When Providers Go Down

Your primary LLM provider experiences an outage during peak hours. Your AI Agent detects the failure and automatically falls back to an alternative provider through OpenRouter's distributed infrastructure. Customers never see an error message. Your support stays online while competitors scramble.

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FAQs

Frequently Asked Questions

Which AI models can the agent access through OpenRouter?

OpenRouter provides access to over 400 models from providers including OpenAI (GPT-4, GPT-4o), Anthropic (Claude), Google (Gemini), Meta (Llama), Mistral, and many more. The agent can query the model catalog in real time and select the best model for each specific task or conversation type.

Does the agent automatically choose the best model for each question?

You configure the routing logic. Set rules like 'use GPT-4o for complex reasoning, use Llama for simple FAQs, use Claude for long documents.' The agent follows your rules and can also check model availability and pricing dynamically before each call through OpenRouter's model and endpoint APIs.

What happens if a model provider goes down during a conversation?

OpenRouter's distributed infrastructure automatically falls back to alternative providers. If OpenAI is experiencing latency, your agent transparently routes to another provider hosting the same or equivalent model. Customers never see an error or interruption in the conversation.

How does OpenRouter pricing work with the Tars integration?

OpenRouter passes through the pricing of underlying providers. You pay the same per-token rate you would pay directly, with a small platform fee. The agent can check your credit balance before calls and switch to cheaper models if budget constraints are tight, giving you granular cost control.

Can I use my own API keys from providers like OpenAI alongside OpenRouter?

Yes. OpenRouter supports Bring Your Own Key (BYOK) mode, where you use your existing provider API keys routed through OpenRouter's unified interface. The first million BYOK requests per month are free, making it cost-effective to consolidate your existing keys under one API.

Does Tars store the prompts or responses generated through OpenRouter?

Tars processes prompts and responses in real time during conversations. OpenRouter offers Zero Data Retention (ZDR) options and custom data policies, so you can control whether any provider sees or stores your prompt data. Configure these settings through your OpenRouter dashboard.

Can the agent use different models for different parts of the same conversation?

Absolutely. The agent can call OpenRouter's chat completion endpoint multiple times within a single conversation, using different models each time. A product lookup might use a fast, cheap model while a nuanced complaint gets routed to a premium reasoning model, all seamlessly.

How is this different from connecting directly to OpenAI or another single provider?

Direct provider connections lock you into one model and one pricing structure. OpenRouter gives your agent access to every major model through one API key, with automatic failover, competitive pricing, and the flexibility to switch models without changing any code or configuration.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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ISO
SOC 2
HIPAA

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