Omnisend

Capture ecommerce subscribers and sync contacts through AI-powered conversations

When a shopper interacts with your AI agent, their email gets added to Omnisend automatically. Contact profiles update in real time. Product catalogs stay synced. Your marketing automation starts with the conversation, not after it. Every chat visitor becomes a potential subscriber.

Chosen by 800+ global brands across industries

Marketing automation fed by live conversations

Your AI agent creates contacts, updates subscriber profiles, manages product catalogs, and runs batch operations in Omnisend, turning every customer interaction into marketing fuel.

Capture Subscribers

A website visitor shares their email during a chat. The agent creates or updates the contact in Omnisend with their email, name, and any collected details like city or birthday. Your email and SMS marketing lists grow with every conversation.

Look Up Contact Profiles

A returning customer messages your agent. It searches Omnisend by email or phone number, retrieves their full profile including tags, segments, and subscription status, and personalizes the conversation based on their marketing history.

Update Contact Details

A customer updates their shipping address or name during a conversation. The agent patches their Omnisend contact record immediately, keeping subscriber data accurate across future email and SMS campaigns without manual CRM updates.

Sync Product Catalog

A marketer asks which products are currently in the Omnisend catalog. The agent retrieves the paginated product list, sorted by creation or update date, giving the team a real-time view of what products are available for campaign recommendations.

Run Batch Operations

A marketing team needs to import hundreds of contacts at once. The agent creates a batch operation in Omnisend, processing all records asynchronously in a single API call. Large list imports happen without rate limit issues or manual CSV uploads.

Monitor Batch Progress

After launching a batch import, the agent checks the batch status by ID, retrieving completion counts, error details, and processed items. The marketing team tracks import progress through the conversation instead of refreshing a dashboard.

Omnisend

Use Cases

Ecommerce marketing, automated from chat

See how online stores use AI agents to grow Omnisend subscriber lists, personalize marketing flows, and keep contact data clean through automated conversation-driven workflows.

Subscriber Capture During Product Conversations

A shopper asks your AI agent about a product's availability and shares their email to receive a back-in-stock notification. The agent creates the contact in Omnisend with the email and a 'back-in-stock' tag, triggering the automated notification workflow. The shopper gets notified when the item returns, and your list grows organically from every product conversation.

Personalized Responses Based on Subscriber Segments

A VIP customer messages your AI agent asking about an upcoming sale. The agent looks up their Omnisend profile, sees they are tagged as a VIP in the loyalty segment, and provides early access details reserved for top customers. Regular shoppers get the standard sale announcement. Personalization happens automatically, driven by the contact data already in Omnisend.

Bulk Contact Import After a Live Event

After a trade show, the marketing team has 500 new leads in a spreadsheet. They tell the AI agent to import them into Omnisend. The agent creates a batch operation, processes all contacts asynchronously, and reports back with the success count and any errors. The entire import completes through a conversation in minutes, bypassing the need for manual CSV uploads and field mapping.

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Omnisend

FAQs

Frequently Asked Questions

How does the AI agent add new subscribers to my Omnisend contact list?

The agent calls Omnisend's Create or Update Contact endpoint with the subscriber's email, phone number, or both as identifiers. It can also pass first name, last name, address, and custom fields. If the contact already exists, their profile is updated with the new data. If they are new, a contact record is created automatically.

Can the agent filter contacts by segment or tag when looking them up?

Yes. The List Contacts endpoint supports filtering by email, phone, tag, segment ID, and subscription status. The agent applies these filters to find specific subscriber groups, such as all VIP-tagged contacts or all subscribers in a particular segment, and presents the results in the conversation.

What Omnisend API key does Tars require, and where do I find it?

Tars requires an Omnisend API key generated from your store's Settings under API Keys. The key provides access to the Omnisend v3 API endpoints for contacts, products, batches, and more. Each key is scoped to a single store.

Does Tars store my Omnisend contact or product data?

No. All contact lookups, product listings, and batch operations happen through Omnisend's API in real time. Subscriber data is fetched during the conversation and not persisted by Tars. Your Omnisend store remains the single source of truth for marketing data.

Can the agent handle batch imports with thousands of contacts?

Yes. The Create Batch endpoint processes multiple records asynchronously in a single API call. The agent submits the batch, and Omnisend processes items in the background. The agent can then check batch status and report completion counts, errors, and processed items through follow-up queries.

How is this different from Omnisend's built-in signup forms?

Signup forms are static and require visitors to fill out fields manually. Tars captures subscriber information naturally during conversations, collecting email, preferences, and profile details through an interactive dialogue. Conversion rates are higher because the experience is conversational rather than form-based.

Can the agent remove products from my Omnisend catalog?

Yes. The Delete Product endpoint removes a product by its ID from the Omnisend catalog. This is useful for cleaning up discontinued items so they no longer appear in automated product recommendation emails or campaign content blocks.

What happens if a contact already exists when the agent tries to create them?

Omnisend's Create or Update Contact endpoint handles this gracefully. If the email or phone already exists, the existing contact is updated with any new information provided. No duplicate records are created. This upsert behavior ensures your contact list stays clean regardless of how many times a subscriber interacts with your agent.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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