
Omnisend
When a shopper interacts with your AI agent, their email gets added to Omnisend automatically. Contact profiles update in real time. Product catalogs stay synced. Your marketing automation starts with the conversation, not after it. Every chat visitor becomes a potential subscriber.




Your AI agent creates contacts, updates subscriber profiles, manages product catalogs, and runs batch operations in Omnisend, turning every customer interaction into marketing fuel.
Omnisend
See how online stores use AI agents to grow Omnisend subscriber lists, personalize marketing flows, and keep contact data clean through automated conversation-driven workflows.
A shopper asks your AI agent about a product's availability and shares their email to receive a back-in-stock notification. The agent creates the contact in Omnisend with the email and a 'back-in-stock' tag, triggering the automated notification workflow. The shopper gets notified when the item returns, and your list grows organically from every product conversation.
A VIP customer messages your AI agent asking about an upcoming sale. The agent looks up their Omnisend profile, sees they are tagged as a VIP in the loyalty segment, and provides early access details reserved for top customers. Regular shoppers get the standard sale announcement. Personalization happens automatically, driven by the contact data already in Omnisend.
After a trade show, the marketing team has 500 new leads in a spreadsheet. They tell the AI agent to import them into Omnisend. The agent creates a batch operation, processes all contacts asynchronously, and reports back with the success count and any errors. The entire import completes through a conversation in minutes, bypassing the need for manual CSV uploads and field mapping.

Omnisend
FAQs
The agent calls Omnisend's Create or Update Contact endpoint with the subscriber's email, phone number, or both as identifiers. It can also pass first name, last name, address, and custom fields. If the contact already exists, their profile is updated with the new data. If they are new, a contact record is created automatically.
Yes. The List Contacts endpoint supports filtering by email, phone, tag, segment ID, and subscription status. The agent applies these filters to find specific subscriber groups, such as all VIP-tagged contacts or all subscribers in a particular segment, and presents the results in the conversation.
Tars requires an Omnisend API key generated from your store's Settings under API Keys. The key provides access to the Omnisend v3 API endpoints for contacts, products, batches, and more. Each key is scoped to a single store.
No. All contact lookups, product listings, and batch operations happen through Omnisend's API in real time. Subscriber data is fetched during the conversation and not persisted by Tars. Your Omnisend store remains the single source of truth for marketing data.
Yes. The Create Batch endpoint processes multiple records asynchronously in a single API call. The agent submits the batch, and Omnisend processes items in the background. The agent can then check batch status and report completion counts, errors, and processed items through follow-up queries.
Signup forms are static and require visitors to fill out fields manually. Tars captures subscriber information naturally during conversations, collecting email, preferences, and profile details through an interactive dialogue. Conversion rates are higher because the experience is conversational rather than form-based.
Yes. The Delete Product endpoint removes a product by its ID from the Omnisend catalog. This is useful for cleaning up discontinued items so they no longer appear in automated product recommendation emails or campaign content blocks.
Omnisend's Create or Update Contact endpoint handles this gracefully. If the email or phone already exists, the existing contact is updated with any new information provided. No duplicate records are created. This upsert behavior ensures your contact list stays clean regardless of how many times a subscriber interacts with your agent.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.