MSG91
Your business communicates across SMS, WhatsApp, and email. Your AI agent leverages MSG91 to dispatch transactional messages, log user events in Segmento, and monitor campaign delivery, all triggered naturally during customer conversations without touching the MSG91 dashboard.
Your AI agent sends SMS messages, tracks user events, and monitors campaign performance through MSG91, keeping your communication stack running from within every conversation.
MSG91
See how businesses use MSG91 through AI agents to send transactional messages, track user behavior, and keep multi-channel campaigns running smoothly.
A customer confirms their order details in a chat. Your AI Agent automatically dispatches a transactional SMS via MSG91 with the order summary and tracking number using the transactional route. The customer gets a text confirmation on their phone while still in the conversation. Your support team handles zero manual message dispatches.
A website visitor asks about enterprise pricing. Your AI Agent answers their questions and simultaneously logs a 'viewed_enterprise_pricing' event in MSG91 Segmento tied to their email. Your marketing team's automation triggers a follow-up sequence targeting enterprise prospects. Lead intent is captured in real time without any manual CRM entry.
Your marketing manager messages, 'Why did the Diwali campaign have low delivery?' Your AI Agent retrieves failed events for that campaign from MSG91 Segmento, identifies validation failures in the event data, and summarizes the issues. The team gets root cause analysis in their chat instead of digging through the MSG91 analytics dashboard.
MSG91
FAQs
The agent uses MSG91's Send SMS API with your Authkey for authentication. It constructs the request with sender ID, route type (transactional or promotional), country code, and message content. MSG91 handles the actual delivery. The agent can send to single recipients or multiple numbers in one call.
Yes. MSG91 supports route 4 for transactional messages and route 1 for promotional. The agent selects the appropriate route based on the message context. Transactional messages like OTPs and confirmations go through DND-exempt routes, while marketing messages use the promotional route.
Tars requires your MSG91 Authkey, which authenticates all API requests. You find this in your MSG91 dashboard under Account Settings. The Authkey provides access to SMS sending, Segmento campaigns, and event tracking. You can regenerate it at any time to revoke access.
No. The agent sends messages through MSG91's API in real time. Phone numbers and message content are used only during the active dispatch and are not stored in a separate Tars database. MSG91 maintains its own delivery logs in your account.
Yes. The agent creates events in Segmento using the Create User Events API, passing a user identifier (email or phone) and an array of event objects. You can define custom event types in Segmento, and the agent logs them in real time based on conversation actions like viewing pricing or requesting a demo.
The MSG91 dashboard requires manual login and message composition. Tars triggers SMS automatically based on conversation context, so a customer who confirms their order gets a text without anyone touching the dashboard. It also tracks Segmento events simultaneously, connecting messaging with behavioral data.
Yes. MSG91's Send SMS API includes a unicode parameter. When set to 1, the agent can dispatch messages in Hindi, Arabic, Chinese, or any other script supported by Unicode SMS encoding. This is handled automatically based on the message content.
The current integration focuses on sending SMS, managing Segmento events, and listing campaigns. Detailed delivery reports are available in your MSG91 dashboard. The agent can inspect failed events through the Segmento API, which helps identify delivery and validation issues at the campaign level.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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