Moz

Give your sales team instant Moz SEO data in every prospect conversation

Prospects ask about their SEO performance and want proof you can help. Your AI agent pulls Moz domain authority scores, verifies backlink status, and retrieves top page data in real time. Pitch meetings become data-driven conversations backed by live SEO intelligence.

Chosen by 800+ global brands across industries

SEO intelligence inside every chat

Your AI agent queries Moz's link index to deliver domain authority, backlink verification, and page authority data the moment your team or prospects need it.

Moz

Use Cases

SEO conversations backed by data

See how agencies and marketing teams use Moz data inside AI conversations to win pitches, validate campaigns, and make strategic SEO decisions.

Data-Driven SEO Pitch Meetings

A prospect asks, 'How strong is our backlink profile?' Your AI Agent checks their domain's inbound links against Moz's link index, verifies which referring domains are active, and presents the findings with authority metrics. The prospect sees real data supporting your recommendations, not just a slide deck. Your close rate improves because the conversation is grounded in verifiable numbers.

Link Building Campaign Verification

Your outreach team secured 30 guest post placements last month and needs to confirm they are live. Your AI Agent batch-checks all 30 source URLs against the client's domain using Moz's Link Status API, identifies which links are active, and flags any that have been removed. The team gets a verified campaign report through a simple conversation.

Competitive Authority Benchmarking

A client asks how their site compares to competitors in search authority. Your AI Agent retrieves global top pages data from Moz and cross-references the client's domain against top-ranking pages in their niche. The client receives a competitive positioning snapshot during the conversation, informing their content and link building strategy.

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Moz

Moz

FAQs

Frequently Asked Questions

How does the AI agent verify whether a backlink exists using Moz?

The agent uses Moz's Link Status API, which accepts a target URL and up to 50 source URLs. It checks whether each source currently links to the target at the specified scope level, either page, subdomain, or root domain. Results are returned in real time indicating active or inactive link status.

Can the agent check Domain Authority scores during a conversation?

The Moz API endpoints available through this integration focus on link status verification, top pages, and index metadata. Direct Domain Authority lookups require Moz's URL Metrics endpoint. The agent can verify link relationships and retrieve global authority data from the top pages endpoint.

What Moz API credentials does Tars need?

Tars requires your Moz API token and the API base URL. You generate the token in your Moz account under API Access. The token authenticates all requests and your usage counts against your Moz plan's monthly quota. You can regenerate the token at any time from your Moz dashboard.

Does Tars store Moz link data or SEO metrics?

No. The agent queries Moz's API in real time during each conversation. Link status results, top page data, and index metadata are fetched live and used only for the active interaction. We do not cache or store Moz data separately.

How many URLs can the agent check for backlinks in a single query?

Moz's Link Status API supports checking 1 to 50 source URLs against a single target URL per request. For larger audits, the agent can make multiple sequential calls. Each call counts against your Moz API quota, so the agent can also check your remaining usage first.

How is this different from running lookups directly in Moz Pro?

Moz Pro requires you to log in, navigate to the right tool, and run each lookup manually. Tars puts that data into conversations, so your sales reps can get live SEO data while talking to a prospect without switching tools. It also works across WhatsApp, your website, and team chat.

How fresh is the Moz link data that the agent retrieves?

The agent can check this directly by querying Moz's Index Metadata endpoint, which returns the current index ID and last update dates. Moz's link index updates regularly, and the agent always queries the latest available index. You can ask the agent about index freshness before running any analysis.

Can the agent distinguish between page-level and domain-level backlinks?

Yes. The Moz Link Status API supports configurable scope for both source and target URLs. You can set scope to page, subdomain, or root_domain for either side. This lets the agent precisely determine whether a link relationship exists at the exact level you need to verify.

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Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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