Mixpanel

Product analytics answers delivered through conversation, not dashboards

Product managers and analysts spend hours building Mixpanel reports. Your AI agent queries event data, retrieves funnel metrics, and pulls cohort insights in real-time, delivering analytics answers during natural conversations instead of requiring dashboard navigation.

Chosen by 800+ global brands across industries

Product intelligence on demand

Your AI agent queries Mixpanel's full analytics suite, from event segmentation to funnel analysis, turning raw data into actionable insights during live conversations.

Mixpanel

Use Cases

Analytics conversations that drive decisions

See how product teams use AI agents to get Mixpanel insights on demand, from conversion analysis to user behavior deep-dives, without waiting for analyst availability.

Conversion Funnel Answers During Strategy Meetings

During a product review, the VP asks 'What is our trial-to-paid conversion rate this month?' Your AI Agent queries the Mixpanel funnel, retrieves the step-by-step conversion data, and reports that 34% of trial users convert at step three but 60% drop off at the payment page. The team pivots the discussion to payment UX improvements with data in hand.

Customer Behavior Context for Live Support

A customer reaches out saying their account feels broken. Your AI Agent queries their Mixpanel profile by email, discovers they have not completed onboarding (stuck at step 2 of 5), and surfaces their last 10 events showing repeated failed API calls. The support agent knows exactly what went wrong before typing a single reply.

Daily Product Health Checks Via Chat

Every morning, the product lead messages 'How is the product doing?' Your AI Agent pulls today's top events from Mixpanel, compares them to yesterday, flags that logins are down 12% while errors are up 8%, and retrieves the relevant event property breakdown. A two-minute chat replaces a 20-minute dashboard session.

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Mixpanel

Mixpanel

FAQs

Frequently Asked Questions

How does the AI agent query Mixpanel event data?

The agent uses Mixpanel's Query API endpoints including event aggregation, segmentation, and top events. It constructs the right API parameters based on your natural language question, specifying events, date ranges, grouping properties, and aggregation types. Results are returned within Mixpanel's rate limit of 60 queries per hour.

Can the agent query specific user profiles by email?

Yes. The agent uses Mixpanel's Profile Query endpoint to search users by email or any custom property. It returns the user's profile properties, last seen time, and behavioral attributes. This is especially useful for support teams who need customer context during live conversations.

What Mixpanel authentication does Tars require?

Tars uses Mixpanel service account credentials (username and secret) for authentication. You can also specify your Mixpanel region (US, EU, or IN). Service accounts are created in your Mixpanel organization settings and can be scoped to specific projects for security.

Does Tars store my Mixpanel analytics data?

No. Tars queries the Mixpanel API in real-time during conversations. Event data, user profiles, and funnel metrics are fetched live and used only to answer the current question. No analytics data is cached or stored on Tars servers.

Can the agent handle Mixpanel's rate limits gracefully?

Yes. Mixpanel enforces 60 queries per hour with a maximum of 5 concurrent queries. The agent is aware of these limits and will inform you if a rate limit is reached. For high-volume analytics needs, consider scheduling queries during off-peak hours or using cached Mixpanel reports.

How is this different from Mixpanel's AI features like Spark?

Mixpanel Spark works inside the Mixpanel interface for logged-in users. Tars AI Agents bring Mixpanel data into external conversations across Slack, your website, WhatsApp, or any chat platform. Non-Mixpanel users like executives or support agents get analytics answers without needing Mixpanel credentials.

Can the agent update user profiles in Mixpanel?

Yes. The agent supports profile operations including setting properties, incrementing numeric values, appending to list properties, and deleting specific properties. This allows your team to update customer tags, subscription status, or custom fields directly through conversation.

What types of Mixpanel reports can the agent generate?

The agent supports Insights (event aggregation), Funnels (conversion analysis), Retention (cohort analysis), Segmentation (property-based breakdowns), and custom JQL queries. It covers the same report types available in the Mixpanel dashboard but delivers results conversationally.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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