Microsoft Clarity

Surface Microsoft Clarity insights in conversations, not spreadsheets

Your marketing team needs Clarity data but hates digging through dashboards. Your AI agent exports Microsoft Clarity analytics on demand, breaking down user behavior by browser, device, country, and traffic source. Session insights delivered conversationally, whenever someone asks.

Chosen by 800+ global brands across industries

User behavior data, spoken not clicked

Microsoft Clarity captures how real people use your site. Your AI agent makes that data accessible through conversation, no dashboard navigation required.

Microsoft Clarity

Use Cases

Behavioral analytics at the speed of asking

How product, marketing, and UX teams use AI to access Microsoft Clarity insights without learning another dashboard or waiting for analyst reports.

Monday Morning UX Health Check

Your product manager messages the agent: 'How were user sessions over the weekend?' The AI Agent exports the last 3 days of Clarity data broken down by Device and URL dimensions. The summary reveals a 40% increase in rage clicks on the mobile checkout page. The PM creates a bug ticket before the standup meeting starts. UX issues caught early, before they become revenue problems.

Campaign Performance Beyond Click Rates

Your marketing team launched a Facebook campaign last week. They ask the agent: 'How are users from the Facebook campaign behaving on our site?' The agent exports Clarity data filtered by Campaign and Source dimensions for the past 48 hours. Results show these visitors scroll 60% less than organic users and have higher dead click rates. The team adjusts the landing page, not the campaign budget. Smarter optimization.

International Expansion Readiness Check

Your team is considering expanding to Germany. They ask the agent for Clarity data broken down by Country and Browser. The agent exports the data and reveals that German visitors have significantly higher scroll depths but lower form completion rates. The issue is not interest, it is the form. Your team localizes the checkout form before investing in German marketing. Data-driven market entry.

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Microsoft Clarity

Microsoft Clarity

FAQs

Frequently Asked Questions

What data does the AI agent access from Microsoft Clarity?

The agent uses Clarity's Data Export API to retrieve aggregated session metrics, engagement data, and behavioral insights. Data can be broken down by up to three dimensions simultaneously: Browser, Device, Country/Region, OS, Source, Medium, Campaign, Channel, and URL. You get the analytical views without navigating the Clarity dashboard.

How far back can the agent pull Clarity data?

The Data Export API supports data from the last 1, 2, or 3 days (24, 48, or 72 hours respectively). For longer historical analysis, you would use the Clarity dashboard directly. The agent excels at quick, recent data checks that teams need for daily decision-making.

Can I combine multiple dimensions in a single export?

Yes. The Data Export API supports up to three dimensions per request. For example, the agent can export data broken down by Device, Country, and Campaign simultaneously. This gives you multidimensional analysis, like seeing how mobile users from Germany who arrived via email campaigns behave on your site.

Does Tars store my Clarity analytics data?

No. All analytics data is fetched in real-time from Microsoft Clarity's Data Export API during the conversation. Session metrics, engagement data, and dimensional breakdowns are used only to formulate the current response. Tars does not cache or store your website analytics.

Is Microsoft Clarity really free? Are there limits on the API?

Yes, Microsoft Clarity is completely free with no traffic limits on data collection. The Data Export API has rate limits, but for conversational analytics queries, you will not approach them. The agent makes individual export requests when team members ask questions, which is well within normal API usage.

How is this different from just logging into the Clarity dashboard?

The Clarity dashboard requires navigating to the website, filtering data, and reading visual reports. Your AI agent delivers the same insights conversationally. Ask a question in Slack, WhatsApp, or your internal chat, and get the answer in seconds. Especially useful for team members who do not have Clarity bookmarked or do not know how to navigate the interface.

Can the agent tell me about specific session recordings or heatmaps?

The Data Export API provides aggregated metrics and dimensional breakdowns, not individual session recordings or heatmap images. For viewing specific recordings or heatmaps, you would visit the Clarity dashboard. The agent excels at surfacing data trends and patterns that help you know which recordings to watch.

What kind of Clarity API token do I need?

You need a Clarity Data Export API token, which you generate from your Clarity project settings. This Bearer token authenticates API requests. Each token is scoped to a specific Clarity project. If you have multiple projects, you would configure separate tokens for each one you want the agent to access.

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At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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