MailerLite
Your AI agent captures leads directly into MailerLite groups, triggers automation workflows, and pulls campaign stats, all within a single chat. Visitors subscribe, get segmented, and enter your email funnel before they even leave the page. No pop-ups needed.
Your AI agent plugs into MailerLite's subscriber, group, campaign, and e-commerce APIs to turn every interaction into a marketing opportunity.
MailerLite
Real scenarios where AI agents transform casual website visitors into segmented MailerLite subscribers without manual effort.
A visitor lands on your pricing page and opens chat asking about plan differences. Your AI Agent explains the plans, collects their email and company name, creates them as a MailerLite subscriber in your 'Pricing Interested' group with a custom field for their preferred plan. They enter your sales nurture automation immediately. Your team gets a warm, segmented lead without lifting a finger.
A returning shopper asks about their order status. While handling the inquiry, your AI Agent checks if they exist in MailerLite's e-commerce data, updates their total spend and marketing preferences, and ensures their subscriber profile reflects the latest purchase. Your next targeted product recommendation email goes out with accurate, fresh customer data.
A customer contacts support about a billing question. Your AI Agent resolves the issue and simultaneously updates their MailerLite subscriber record, adding a 'billing-inquiry' tag and moving them into a 'needs-attention' group. Your retention team's next campaign reaches exactly the right people with messaging that acknowledges their concern.
MailerLite
FAQs
The agent uses MailerLite's Create/Update Subscriber API endpoint. It sends the visitor's email along with optional fields like name, company, city, and phone. If the subscriber already exists, MailerLite updates their record non-destructively, so existing group memberships and field data are preserved.
Yes. When creating or updating a subscriber, the agent includes group IDs in the request. You configure which groups map to which conversation topics in your agent settings. A visitor asking about enterprise plans can be placed in your 'Enterprise Leads' group without any manual sorting.
No. Tars makes real-time API calls to MailerLite during conversations. Subscriber emails, names, group memberships, and custom fields are fetched and written directly to your MailerLite account. We do not maintain a separate database of your subscriber information.
MailerLite's subscriber endpoint is an upsert operation. If the email already exists, the API updates the record instead of creating a duplicate. The agent can also query the Get Subscribers API to check status, group membership, or custom field values before taking action.
Pop-ups interrupt the user experience and have declining conversion rates. A Tars AI Agent engages visitors in genuine conversation, answers their questions, and naturally collects email information. Subscribers are tagged and grouped based on the conversation content, not just a single form field.
Any automation with a 'subscriber joins a group' or 'subscriber is created' trigger will fire when the agent adds a subscriber. This includes welcome series, lead nurture sequences, and event-based drip campaigns. The agent does not call automations directly but triggers them through subscriber actions.
Yes. The agent can create e-commerce shops, manage customer records, update marketing opt-in status, and sync purchase totals through MailerLite's e-commerce API endpoints. This keeps your revenue-based segmentation accurate for targeted product recommendation campaigns.
Generate an API key from your MailerLite dashboard under Integrations. The key provides access to subscriber, group, campaign, and e-commerce endpoints based on your plan level. You can revoke or regenerate the key anytime from your MailerLite account settings.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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