Mailcoach

Self-hosted email marketing meets AI-driven subscriber management

Your AI agent taps into Mailcoach's full API to subscribe new contacts, manage tags, retrieve campaign performance, and handle transactional templates. Visitors who ask about newsletter signups or email preferences get immediate action, not a form to fill out later.

Chosen by 800+ global brands across industries

Email campaign controls at conversation speed

From subscriber management to campaign orchestration, your AI agent handles Mailcoach operations in real time while chatting with your audience.

Mailcoach

Use Cases

Newsletter automation in practice

See how businesses using Mailcoach leverage AI agents to turn routine subscriber management into frictionless, automated conversations.

Frictionless Newsletter Signup During Chat

A blog reader asks about getting weekly updates. Your AI Agent collects their email, first name, and topic preferences, then subscribes them to the right Mailcoach list with appropriate tags via the Subscribe API. The reader is confirmed on the spot. Your team gains a qualified subscriber without any manual data entry or form abandonment.

Instant Campaign Performance Briefings

Your marketing manager asks the AI agent how last week's product launch email performed. The agent queries Mailcoach's campaign API, retrieves open rates, click counts, and unsubscribe numbers, and summarizes the data in plain language. No logging into dashboards. Performance insights delivered in the same Slack or web chat your team already uses.

Automated GDPR Unsubscribe Processing

A subscriber contacts your site requesting removal from all marketing emails. Your AI Agent verifies their identity by email, looks up their subscriber record, processes the unsubscription via the Mailcoach API, and adds a suppression entry to prevent future re-subscription. The entire compliance workflow completes in under a minute without human involvement.

Try
Mailcoach

Mailcoach

FAQs

Frequently Asked Questions

How does the AI agent add new subscribers to my Mailcoach lists?

The agent uses Mailcoach's Subscribe to Email List API endpoint. When a visitor provides their email during conversation, the agent sends a request with their details, optional tags, and custom attributes. If double opt-in is enabled on your list, Mailcoach handles the confirmation email automatically.

Can I control which Mailcoach lists and segments the agent can access?

Yes. The API token you provide determines the access scope. You can generate tokens with limited permissions in your Mailcoach dashboard. Configure your agent's gambit to only interact with specific list UUIDs, ensuring it never touches lists outside its assigned scope.

Does Tars store my Mailcoach subscriber data?

No. Tars queries your Mailcoach instance in real time during conversations. Subscriber emails, names, and tags are fetched live from your self-hosted or cloud Mailcoach setup. We do not maintain a separate copy of your subscriber database.

Can the agent create and schedule campaigns automatically?

The agent can create campaigns using the Add Campaign endpoint, including setting the email list, template, HTML content, and schedule time. However, actually sending the campaign requires an additional step in Mailcoach. You can configure approval workflows to prevent unintended sends.

What happens if someone asks to unsubscribe and they are on multiple lists?

The agent can process unsubscriptions per list using the subscriber UUID. If you want a global unsubscribe across all lists, configure the agent to also add a suppression entry via the Add Suppression endpoint, which prevents the email from being re-added to any list.

How is this different from using Mailcoach's built-in subscription forms?

Mailcoach forms are static pages. Tars AI Agents have actual conversations, collecting subscriber preferences, answering questions about your content, and dynamically tagging contacts based on their interests. Plus, the agent works across WhatsApp, SMS, and web chat, not just your website.

Does the integration work with self-hosted Mailcoach instances?

Yes. When connecting, you provide your Mailcoach domain (e.g., yourcompany.mailcoach.app or your custom domain) along with your API token. The integration works identically whether you use the cloud version or a self-hosted Laravel installation.

Can the agent manage transactional email templates in Mailcoach?

Yes. The agent can create, retrieve, and list transactional email templates using Mailcoach's dedicated transactional template endpoints. This includes setting HTML content, subject lines, and default recipients for order confirmations, password resets, and other triggered emails.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

Still scrolling? We both know you're interested.

Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements.

Schedule a Demo