MailBluster

Turn conversations into email subscribers with MailBluster AI

Every chat is a lead capture opportunity. Your AI agent collects visitor information and creates leads directly in MailBluster with tags, custom fields, and subscription status. Sync orders, manage product catalogs, and keep your email marketing engine fed with fresh data from every conversation.

Chosen by 800+ global brands across industries

Email marketing powered by conversation data

Your AI agent turns every customer interaction into actionable marketing data, creating leads, syncing orders, and managing your MailBluster product catalog in real time.

MailBluster

Use Cases

Marketing automation from first message

Watch how AI agents transform customer chats into email marketing fuel, capturing leads, syncing purchase data, and keeping product catalogs fresh in MailBluster.

Lead Capture During Product Inquiries

A visitor asks, 'Do you offer enterprise pricing?' Your AI Agent discusses your plans, then asks for their email to send a detailed comparison. The agent creates a lead in MailBluster tagged 'enterprise-inquiry' with the visitor's name and company field populated. Your marketing team gets a warm lead, the visitor gets a follow-up email, and your sales pipeline fills automatically.

Post-Purchase Order Sync for Targeted Campaigns

A customer buys a coffee grinder through your site. Your AI Agent syncs the order to MailBluster with the product ID, price, and customer email. Your automated campaign triggers a 'You might also like' email featuring coffee beans and filters. The customer gets relevant recommendations, and your average order value climbs with zero manual work.

Product Catalog Updates Without Manual Data Entry

Your team launches a seasonal collection with updated pricing. Your AI Agent creates the new products in MailBluster and updates existing ones with fresh prices and images. When your next campaign email goes out, every product link, image, and price is accurate. Your marketing team skips the spreadsheet export and focuses on creative.

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MailBluster

MailBluster

FAQs

Frequently Asked Questions

How does the AI agent create leads in MailBluster?

The agent calls MailBluster's Create Lead endpoint with the visitor's email, optional first and last name, subscription status, custom field values, and tags. The lead appears immediately in your MailBluster audience and can trigger any automated email sequences you have configured.

Can the agent tag leads based on conversation context?

Yes. The Create Lead endpoint supports a tags array. The agent assigns tags like 'website-chat,' 'pricing-inquiry,' or 'product-demo' based on what the visitor discussed. These tags integrate with MailBluster's segmentation for targeted campaigns.

What order data gets synced to MailBluster?

The agent sends order ID, customer email, line items with quantities and prices, total price, currency code, and order date. MailBluster uses this data for purchase-based segmentation, enabling campaigns like post-purchase follow-ups, cross-sells, and win-back sequences.

Does the agent handle MailBluster's custom fields?

Yes. The agent first retrieves all custom field definitions from MailBluster's List Fields endpoint, then collects the appropriate data during the conversation. When creating a lead, it populates these fields as key-value pairs, ensuring your segmentation data is complete.

Can the agent update or delete products in my MailBluster catalog?

Yes to both. The agent can update product name, price, image URL, description, and currency via the Update Product endpoint, and remove products through the Delete Product endpoint. Your email templates always reference current, accurate product information.

How is using MailBluster through Tars different from the MailBluster dashboard?

The MailBluster dashboard is where you design campaigns and review analytics. Tars automates the data collection side: capturing leads during conversations, syncing orders after purchases, and keeping your product catalog current. The two work together, with Tars feeding data and MailBluster sending campaigns.

What is the MailBluster API rate limit, and how does Tars handle it?

MailBluster's API allows 10 requests per second and 100 per minute. Tars manages request pacing to stay within these limits. During high-traffic periods, the agent queues non-urgent operations like product updates while prioritizing real-time lead captures.

Does Tars store my MailBluster subscriber data?

No. Tars sends data to MailBluster via API calls and does not maintain a separate copy of your subscriber list, order history, or product catalog. All data lives in your MailBluster account. Tars acts as the bridge between conversations and your email platform.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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ISO
SOC 2
HIPAA

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