MailBluster

Turn conversations into email subscribers with MailBluster AI

Every chat is a lead capture opportunity. Your AI agent collects visitor information and creates leads directly in MailBluster with tags, custom fields, and subscription status. Sync orders, manage product catalogs, and keep your email marketing engine fed with fresh data from every conversation.

Chosen by 800+ global brands across industries

Email marketing powered by conversation data

Your AI agent turns every customer interaction into actionable marketing data, creating leads, syncing orders, and managing your MailBluster product catalog in real time.

MailBluster

Use Cases

Marketing automation from first message

Watch how AI agents transform customer chats into email marketing fuel, capturing leads, syncing purchase data, and keeping product catalogs fresh in MailBluster.

Lead Capture During Product Inquiries

A visitor asks, 'Do you offer enterprise pricing?' Your AI Agent discusses your plans, then asks for their email to send a detailed comparison. The agent creates a lead in MailBluster tagged 'enterprise-inquiry' with the visitor's name and company field populated. Your marketing team gets a warm lead, the visitor gets a follow-up email, and your sales pipeline fills automatically.

Post-Purchase Order Sync for Targeted Campaigns

A customer buys a coffee grinder through your site. Your AI Agent syncs the order to MailBluster with the product ID, price, and customer email. Your automated campaign triggers a 'You might also like' email featuring coffee beans and filters. The customer gets relevant recommendations, and your average order value climbs with zero manual work.

Product Catalog Updates Without Manual Data Entry

Your team launches a seasonal collection with updated pricing. Your AI Agent creates the new products in MailBluster and updates existing ones with fresh prices and images. When your next campaign email goes out, every product link, image, and price is accurate. Your marketing team skips the spreadsheet export and focuses on creative.

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FAQs

Frequently Asked Questions

How does the AI agent create leads in MailBluster?

The agent calls MailBluster's Create Lead endpoint with the visitor's email, optional first and last name, subscription status, custom field values, and tags. The lead appears immediately in your MailBluster audience and can trigger any automated email sequences you have configured.

Can the agent tag leads based on conversation context?

Yes. The Create Lead endpoint supports a tags array. The agent assigns tags like 'website-chat,' 'pricing-inquiry,' or 'product-demo' based on what the visitor discussed. These tags integrate with MailBluster's segmentation for targeted campaigns.

What order data gets synced to MailBluster?

The agent sends order ID, customer email, line items with quantities and prices, total price, currency code, and order date. MailBluster uses this data for purchase-based segmentation, enabling campaigns like post-purchase follow-ups, cross-sells, and win-back sequences.

Does the agent handle MailBluster's custom fields?

Yes. The agent first retrieves all custom field definitions from MailBluster's List Fields endpoint, then collects the appropriate data during the conversation. When creating a lead, it populates these fields as key-value pairs, ensuring your segmentation data is complete.

Can the agent update or delete products in my MailBluster catalog?

Yes to both. The agent can update product name, price, image URL, description, and currency via the Update Product endpoint, and remove products through the Delete Product endpoint. Your email templates always reference current, accurate product information.

How is using MailBluster through Tars different from the MailBluster dashboard?

The MailBluster dashboard is where you design campaigns and review analytics. Tars automates the data collection side: capturing leads during conversations, syncing orders after purchases, and keeping your product catalog current. The two work together, with Tars feeding data and MailBluster sending campaigns.

What is the MailBluster API rate limit, and how does Tars handle it?

MailBluster's API allows 10 requests per second and 100 per minute. Tars manages request pacing to stay within these limits. During high-traffic periods, the agent queues non-urgent operations like product updates while prioritizing real-time lead captures.

Does Tars store my MailBluster subscriber data?

No. Tars sends data to MailBluster via API calls and does not maintain a separate copy of your subscriber list, order history, or product catalog. All data lives in your MailBluster account. Tars acts as the bridge between conversations and your email platform.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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