Leadfeeder

Turn anonymous website visitors into qualified leads with AI-powered Leadfeeder data

While prospects browse your site, your AI agent identifies their company through Leadfeeder, pulls visit history, and engages them with personalized messaging. Anonymous traffic becomes named accounts. Sales gets warm leads before the visitor ever fills out a form.

Chosen by 800+ global brands across industries

Visitor intelligence in every conversation

Your AI agent taps into Leadfeeder's IP-to-company identification and visit tracking APIs, turning anonymous web traffic into actionable sales intelligence during live chats.

Leadfeeder

Use Cases

Website visitors become pipeline

Watch how AI agents transform anonymous browsing sessions into qualified leads by connecting Leadfeeder's visitor intelligence to real-time conversations.

Personalized Greeting Based on Company Identity

A visitor from a Fortune 500 company lands on your enterprise pricing page. Your AI Agent calls Leadfeeder's IP enrichment endpoint, identifies the company, and opens the conversation with a tailored greeting referencing their industry. The visitor feels recognized and engages immediately. Your sales team gets a warm enterprise lead notification.

Sales Follow-Up Powered by Browsing Behavior

A sales rep asks the AI Agent about a prospect's recent website activity. The agent queries Leadfeeder for all visits in the past 30 days, revealing the prospect visited your pricing page three times and read two case studies. The rep crafts a highly relevant follow-up email. Cold outreach becomes warm because the data was already there.

Custom Feed Monitoring for Target Accounts

Your ABM strategy targets companies in the fintech vertical. Your AI Agent checks Leadfeeder's custom feeds filtered for that segment and surfaces new companies that visited this week. The marketing team adds them to nurture campaigns immediately. Target accounts get captured automatically without manual dashboard checks.

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Leadfeeder

FAQs

Frequently Asked Questions

How does the AI agent identify which company a website visitor belongs to?

The agent calls Leadfeeder's IP Enrichment API with the visitor's IP address. Leadfeeder's proprietary database maps IPs to company profiles, returning firmographic data like company name, industry, and size. This works even for visitors browsing from home offices, using Leadfeeder's extended identification technology.

Can the agent show me which pages a specific lead viewed on my website?

Yes. The agent uses Leadfeeder's Get All Visits endpoint with the lead ID and optional date filters. It returns detailed visit records including pages viewed, visit timestamps, and session duration. Your sales team gets a complete browsing behavior picture for any identified company.

What credentials does Tars need to connect to Leadfeeder?

Tars requires your Leadfeeder API token and a User-Agent string (your application name). The token is generated from your Leadfeeder account settings and grants read access to accounts, leads, visits, and custom feeds. You can revoke the token at any time.

Does Tars store visitor identification data from Leadfeeder?

No. Tars queries Leadfeeder's API in real time. Company profiles, visit histories, and custom feed data are fetched live during each conversation and used only for the current interaction. No visitor data is cached or stored by Tars.

What happens if Leadfeeder cannot identify a visitor's IP address?

Leadfeeder returns a 404 response when no company match is found. The agent handles this gracefully by informing the user that the IP could not be resolved, then continues the conversation with other available context or asks qualifying questions directly.

Can the agent access custom lead feeds with specific segmentation rules?

Yes. The agent calls Leadfeeder's Custom Feeds endpoint for a specific account and returns all configured feed names and their filter criteria. This lets your team verify which segments are being tracked without navigating the Leadfeeder dashboard.

How is this different from checking Leadfeeder's dashboard directly?

The Leadfeeder dashboard requires manual login and navigation. With Tars, your sales team can ask about visitor data in natural language during any conversation. IP lookups happen in real time on your website, and visit history queries come through Slack or your CRM without switching tools.

Can the agent filter visit data by specific date ranges for pipeline reviews?

Yes. The Get All Visits endpoint accepts start_date and end_date parameters in YYYY-MM-DD format. The agent filters visits to your specified window, making weekly pipeline reviews, monthly reports, and account-specific engagement analysis straightforward.

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Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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