Kontent.ai

Serve Kontent.ai content to customers through AI-powered conversations

Your headless CMS holds articles, product pages, and help docs in structured form. Your AI agent retrieves that content through Kontent.ai's Delivery and Management APIs and presents it to customers in natural conversation, in any language, on any channel. Content published once reaches every touchpoint instantly.

Chosen by 800+ global brands across industries

Headless content, delivered conversationally

Your AI agent taps into Kontent.ai's structured content model to retrieve articles, product descriptions, and localized variants, then weaves them into natural customer interactions.

Retrieve Content Items

A customer asks 'How does your return policy work?' Your AI agent fetches the return policy content item from Kontent.ai by codename, extracts the relevant elements, and presents the answer in plain language. The customer gets an accurate, up-to-date response pulled directly from your CMS.

List Content Types

A team member asks what types of content exist in the project. The agent queries Kontent.ai's List Content Types endpoint and returns a summary of all defined types, such as articles, product pages, and FAQ entries, with their element structures.

Serve Language Variants

A French-speaking customer asks a question. The agent detects the language, then retrieves the French language variant of the relevant content item from Kontent.ai. The customer receives the answer in their native language, using the official translated content your team already published.

Browse Available Languages

The agent retrieves all configured languages from your Kontent.ai environment, understanding which locales are available. This allows it to inform customers about available language options or automatically select the right variant for the conversation.

Look Up Specific Content

A sales prospect asks about a feature mentioned on your site. The agent retrieves the specific content item by identifier from Kontent.ai's Management API, pulling rich text, images, and linked items to provide a comprehensive answer grounded in your published content.

Paginate Content Listings

When your CMS holds hundreds of content items, the agent uses continuation tokens to paginate through results efficiently. It can search for the most relevant item across your entire content library without loading everything at once.

Kontent.ai

Use Cases

CMS-powered customer conversations

Real scenarios where AI retrieves structured content from Kontent.ai to give customers accurate, on-brand answers, eliminating the gap between what is published and what customers actually hear.

Product FAQ Answers Pulled From Your CMS

A shopper asks 'What materials is this jacket made from?' Your AI Agent queries Kontent.ai for the product content item, retrieves the materials element and care instructions, and presents the information conversationally. The answer matches your website exactly because it comes from the same content source. No outdated canned responses, no inconsistency between channels.

Multilingual Support Without Separate Bots

A German customer messages your support chat. Your AI Agent detects the language, fetches the German language variant of the relevant help article from Kontent.ai, and responds in German using your team's official translation. One agent handles every language you publish in Kontent.ai. No duplicate bot configurations, no machine-translated guesswork.

Sales Enablement Content on Demand

A prospect asks your AI agent about a case study they saw referenced on your website. The agent searches Kontent.ai for case study content items matching the industry or company name, retrieves the structured content including results metrics and customer quotes, and summarizes the key points in the conversation. Your sales content works harder by reaching prospects in the channels where they are already engaged.

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Kontent.ai

FAQs

Frequently Asked Questions

How does the AI agent know which Kontent.ai content item to retrieve?

The agent matches the customer's question to content items using codenames, external IDs, or keyword-based listing with pagination. You can configure content mapping rules that associate common questions with specific content item identifiers. The agent can also browse content listings to find the most relevant item dynamically.

Can the agent serve content in multiple languages automatically?

Yes. The agent detects the customer's language from the conversation context, then uses Kontent.ai's Get Language Variant endpoint to fetch the matching localized version of the content item. If a variant is not available in that language, the agent falls back to the default language and informs the customer.

What types of Kontent.ai content elements can the agent handle?

The agent can work with all structured content elements that Kontent.ai returns through its API, including rich text, plain text, numbers, date-time values, multiple choice, linked items, and asset references. For images and files, the agent provides URLs. Rich text is converted to conversational language for natural delivery.

Does Tars cache my Kontent.ai content?

No. The agent queries Kontent.ai's API in real time for every conversation. This means customers always receive the latest published version of your content. When you update an article or product description in Kontent.ai, the agent immediately serves the new version without any cache invalidation or redeployment.

Can I use this with both Kontent.ai Delivery and Management APIs?

The integration primarily uses the Management API (via the Subscription API key) for retrieving content items, content types, languages, and language variants. The List Content Items endpoint uses Delivery API patterns with continuation tokens. Both read paths are supported for comprehensive content access.

How is this different from embedding Kontent.ai content on a website?

Website rendering shows content on a page that visitors must find and navigate to. With Tars, the AI agent proactively retrieves the relevant content item based on the customer's question and delivers it within the conversation. Customers do not need to search your site or browse help centers. The right content finds them.

What Kontent.ai permissions does the Subscription API key grant?

The Subscription API key provides access to list projects and environments, retrieve content items and their variants, browse content types, and manage language configurations. It is a management-level key. For production use, ensure you generate a key scoped to the specific environments the agent should access.

Can the agent handle Kontent.ai environments with hundreds of content types?

Yes. The List Content Types endpoint supports pagination through continuation tokens, so the agent can efficiently browse large content models. In practice, you configure the agent to target specific content types relevant to customer conversations, such as FAQ, product, or article types, rather than iterating through the entire taxonomy.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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