Klaviyo

Turn every customer conversation into a Klaviyo-powered growth engine

When a shopper asks about their order or a subscriber wants to update their preferences, your AI agent pulls their Klaviyo profile in real time, checks segment membership, and even triggers flow events. Every interaction feeds back into your marketing engine, so campaigns get smarter and customers feel known.

Chosen by 800+ global brands across industries

E-commerce marketing intelligence, mid-conversation

Your AI agent taps into Klaviyo's 231 API endpoints to personalize every interaction, from profile lookups and list management to event tracking and campaign orchestration.

Look Up Customer Profile

A shopper asks about their reward points. Your AI agent searches Klaviyo by email, retrieves their profile with custom properties like lifetime value and last purchase date, and delivers a personalized response. No more 'Let me transfer you to someone who can check.'

Track Custom Events

When a customer completes an action during chat, such as requesting a product demo, the agent creates a Klaviyo event with the metric name and relevant properties. This event feeds into your flows and segments, triggering follow-up campaigns automatically.

Add Profile to List

A visitor opts into your VIP list during a WhatsApp conversation. The agent adds their profile to the specified Klaviyo list by email or profile ID, ensuring they start receiving targeted campaigns without any manual list uploads.

Retrieve Campaign Performance

A marketer asks 'How is our Black Friday campaign doing?' The agent fetches the campaign by ID, retrieves recipient count, open rate, and click data, and summarizes performance so the team can adjust strategy without logging into Klaviyo.

Browse Catalog Items

A customer asks whether a sold-out jacket is coming back. The agent queries Klaviyo's catalog for the item, checks variant availability, and can even subscribe the customer to a back-in-stock alert, all within the same conversation.

Manage Tags and Segments

The agent creates and assigns tags to campaigns, flows, and segments through Klaviyo's tagging endpoints. Marketers can organize their Klaviyo workspace by asking the agent to tag a flow as 'holiday-2025' or segment customers by behavior.

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Use Cases

Personalized commerce, powered by Klaviyo data

See how e-commerce brands use AI agents alongside Klaviyo to deliver hyper-personalized customer experiences at every touchpoint in the buying journey.

Abandoned Cart Recovery Through Conversation

A returning visitor messages your website chat. Your AI Agent looks up their Klaviyo profile, detects an active 'Started Checkout' event from two hours ago, and brings up the abandoned items by name and price. It offers a 10% discount and a direct checkout link. The customer completes the purchase in chat. Your abandoned cart recovery rate improves without sending another email they might ignore.

Back-in-Stock Alerts That Convert Immediately

A shopper asks 'Is the blue running shoe in size 10 available yet?' Your AI Agent checks Klaviyo's catalog variants, confirms the item is restocked, and sends the product link. If it is still out of stock, the agent subscribes the customer to a back-in-stock alert through Klaviyo's subscription endpoint. Either way, the customer gets a useful answer and your catalog drives revenue.

Real-Time Segment Qualification During Lead Capture

A new visitor starts a conversation on your site. Your AI Agent collects their email, creates a Klaviyo profile with custom properties like 'source: website_chat' and 'interest: running_shoes,' and tracks a 'lead_qualified' event. Klaviyo's flow triggers immediately, sending a welcome email with personalized product recommendations. Your new lead enters a targeted nurture sequence from the very first interaction.

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FAQs

Frequently Asked Questions

How does the AI agent look up a customer's Klaviyo profile during chat?

The agent uses Klaviyo's Get Profiles endpoint with an email filter. When a customer identifies themselves, the agent queries their profile in real time and retrieves properties like lifetime value, total orders, predicted churn date, and custom fields. This data personalizes the entire conversation without the customer repeating any information.

Can the agent create events that trigger Klaviyo flows?

Yes. The agent uses the Create Event endpoint to log custom events with any metric name and properties you define. For example, logging a 'chatbot_purchase_intent' event can trigger a Klaviyo flow that sends a follow-up email with product recommendations. Your marketing automation extends into every conversation channel.

What Klaviyo API key type does Tars require?

Tars uses a Klaviyo private API key, which provides server-side access to profiles, lists, events, campaigns, and catalog data. You generate this key in Klaviyo under Account > Settings > API Keys. Public API keys are used for client-side operations and are not required for the Tars integration.

Does Tars store copies of my Klaviyo customer profiles?

No. Tars queries Klaviyo's API in real time during each conversation. Profile data, purchase history, and segment membership are fetched live and used only to generate the current response. No customer records from Klaviyo are cached or stored on Tars servers.

Can the agent manage my Klaviyo catalog items and variants?

Yes. The integration includes endpoints to create, update, and delete catalog items, variants, and categories. The agent can check if a product is in stock, update pricing, and manage category relationships. This is especially useful for keeping your catalog current when inventory changes during peak sales periods.

How is this different from Klaviyo's own AI features like K:AI?

Klaviyo's K:AI operates within the Klaviyo dashboard for campaign generation and audience insights. Tars operates where your customers are, on your website chat, WhatsApp, and SMS. The AI agent uses Klaviyo data to have real conversations with customers, answer their questions, and feed interactions back into Klaviyo. The two are complementary, not competing.

Can the agent subscribe customers to back-in-stock alerts through Klaviyo?

Yes. Using Klaviyo's Create Back In Stock Subscription endpoint, the agent can subscribe a customer to restock notifications for a specific catalog variant. When the item returns to stock, Klaviyo automatically sends the notification. This turns an out-of-stock conversation into a future sale.

How does the agent handle Klaviyo's API rate limits?

Klaviyo enforces burst and steady rate limits per endpoint. Tars manages API calls efficiently, spacing requests to stay within limits. For high-traffic scenarios, the agent queues non-urgent operations like list additions while prioritizing real-time lookups. If a rate limit is hit, the agent retries gracefully without disrupting the customer conversation.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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