Kit

Grow your Kit subscriber list while AI handles the busywork

Creators and marketers spend hours tagging subscribers, checking broadcast stats, and managing forms. Your AI agent handles all of that through Kit's API, so new subscribers get tagged the instant they engage, broadcast performance surfaces on demand, and your email list grows on autopilot.

Chosen by 800+ global brands across industries

Creator email marketing, automated through chat

From subscriber management to broadcast analytics, your AI agent operates Kit's full creator platform so you can focus on writing great content.

Kit

Use Cases

Smarter creator marketing in action

Real scenarios where AI streamlines Kit subscriber management, so creators spend less time in dashboards and more time creating content that connects.

WhatsApp Newsletter Signups Without Landing Pages

A follower messages your business on WhatsApp saying 'I want your weekly tips.' Your AI Agent collects their email, verifies it, and adds them to the right Kit form using the add-subscriber endpoint. The welcome sequence triggers automatically. The subscriber joins without ever visiting a landing page, and you gain a new reader without any manual data entry.

Post-Purchase VIP Tagging in Real Time

A customer buys your online course and chats with your AI agent for support. The agent recognizes the purchase context, calls Kit's tag-by-email endpoint to apply a 'course-buyer' tag, then confirms the customer will receive exclusive follow-up content. Your segmented email sequences activate immediately, and your customer feels recognized from the start.

On-Demand Broadcast Performance Reports

Before your weekly content planning session, you message the AI agent: 'What were the open rates for my last three broadcasts?' The agent fetches stats for each broadcast from Kit, compares open and click rates, and highlights which subject lines performed best. You walk into the planning session with data-driven decisions already made.

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Kit

Kit

FAQs

Frequently Asked Questions

How does the AI agent add new subscribers to my Kit account?

The agent uses Kit's Add Subscriber to Form endpoint. When a visitor shares their email during a conversation, the agent submits it to your chosen Kit form by form ID. This triggers any automation sequences attached to that form, such as welcome emails or content drips, exactly as if the subscriber opted in through your website.

Can the agent apply multiple tags to a subscriber in one conversation?

Yes. The agent can call Kit's tag-subscriber endpoint multiple times within the same conversation. For example, it might tag someone as both 'webinar-attendee' and 'interested-in-premium' based on their answers during a qualification chat. Each tag applies independently and triggers any associated automations.

What subscriber data can the agent retrieve from Kit?

The agent can access subscriber email address, state (active, inactive, cancelled), creation and update dates, custom field values, and associated tags. It can also list subscribers by form or by tag, filter by status, and sort by various fields for detailed audience analysis.

Does the agent have access to my Kit broadcast content or just stats?

The agent can retrieve both broadcast details (subject line, preview text, status) and performance statistics (recipients, opens, clicks, unsubscribes). It can also list all broadcasts with pagination. However, it accesses broadcast metadata through the API, not the full email HTML body.

Can I use this to manage Kit sequences and automation rules?

The agent can list all sequences in your Kit account and view their details. Adding subscribers to forms triggers associated automations. However, creating or editing sequence content is done within Kit's dashboard. The agent handles subscriber routing, not content editing.

How is this different from Kit's built-in signup forms?

Kit forms require visitors to navigate to a landing page or find an embedded widget. With Tars, the signup happens inside a conversation on WhatsApp, your website chat, or SMS. The agent collects the email, validates it, adds the subscriber, and triggers the welcome sequence without the visitor leaving the channel they are already using.

What Kit API key permissions does the agent need?

Kit uses a single API key (found in your Kit account settings under Developer) that grants access to subscribers, tags, forms, broadcasts, segments, and custom fields. There are no granular permission scopes for the Kit API. Keep your key secure and share it only through the Tars dashboard's encrypted credentials form.

Can the agent track which form or channel a subscriber came from?

Yes. Each Kit form has a unique ID, and the agent logs which form it used when adding a subscriber. Kit also supports a referrer URL parameter in the add-subscriber-to-form endpoint, so the agent can pass the originating channel (like WhatsApp or a specific web page) as metadata attached to the subscriber record.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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