Instantly
Sales teams spend hours setting up campaigns, importing leads, and checking deliverability. Your AI agent creates Instantly campaigns, adds leads in bulk, monitors sending analytics, and manages email account warmups, all from a single conversation thread.
Your AI agent takes control of your Instantly account, building campaigns, managing leads, and optimizing deliverability through 119 API endpoints.
Instantly
How sales teams use AI agents to build, launch, and optimize Instantly campaigns without spending hours in the platform dashboard.
An SDR has 200 leads from a trade show and wants to start outreach today. They describe the target audience and messaging to the AI Agent, which creates a new Instantly campaign, imports all leads in bulk with personalization variables, and activates sending. The SDR goes from raw lead list to live campaign in a 5-minute conversation.
Every morning, the sales manager asks the AI Agent for yesterday's numbers. The agent pulls daily campaign analytics from Instantly, including emails sent, open rates, reply rates, and bounce rates for each active campaign. The manager spots a deliverability drop in one campaign and pauses it before it damages sender reputation. All without opening a browser tab.
The team just added 15 new sending domains. The operations lead asks the AI Agent to enable warmup on all accounts and check warmup analytics after a week. The agent enables warmup processes across all accounts in Instantly and later retrieves reputation scores and sending limits. Deliverability infrastructure managed conversationally.
Instantly
FAQs
The agent calls Instantly's Create Campaign API with your campaign name and settings, then uses the Activate Campaign endpoint to start sending. It can also duplicate existing campaigns, create subsequences for follow-ups, and configure campaign-level settings like sending schedules and tracking options.
Yes. The Add Leads Bulk API accepts multiple leads with email addresses, first names, last names, company names, and custom variables. The agent formats and submits the lead data in a single API call. Leads can be added to a specific campaign or a standalone lead list for later assignment.
The agent accesses multiple analytics endpoints including campaign overview metrics (total sent, opened, replied, bounced), daily analytics (per-day breakdown), step-level analytics (performance by email sequence step), and variant analytics (A/B test results). This covers the full funnel from sends to meetings booked.
Tars requires your Instantly API Key, generated from the Integrations section of your Instantly dashboard. This key provides access to all campaign management, lead, analytics, and account operations. You can revoke and regenerate the key anytime from Instantly's settings.
No. Tars interacts with Instantly's API in real time. Lead data, campaign content, and analytics are fetched and submitted directly to Instantly's servers. Tars stores the conversation log but not your lead lists, email sequences, or campaign configurations.
Yes. The agent can enable and disable warmup for any email account, retrieve warmup analytics showing reputation progression, run inbox placement tests to measure deliverability across providers, and check Custom Tracking Domain status. It can also test IMAP/SMTP connectivity to diagnose account issues.
Instantly's dashboard requires navigating between campaigns, leads, analytics, and settings screens. Through Tars, your sales team manages everything in one conversation. Launch a campaign, import 500 leads, check analytics, and enable warmup all without switching tabs. Especially powerful for teams that want sales ops embedded in Slack or their CRM.
Yes. The agent can pause active campaigns instantly, delete leads from campaigns or lists, update lead interest status, move leads between campaigns, and merge duplicate leads. These controls let you react quickly to deliverability issues or targeting mistakes without logging into the Instantly dashboard.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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